Have you ever seen a business’s website riddled with spelling mistakes? You probably lost interest the moment you saw it, shook your head, and clicked elsewhere. Had that business proofread their website’s content before publishing, your interest
Social media, as everyone knows, has become the way of the world, and for business, it’s now emerged as the way consumers validate businesses before making any purchase decisions. But what entices people to make that purchase
Brands are everywhere - it’s what defines a business. It’s what makes two convenience stores who may seem “the same,” be completely different. A brand is a company’s corporate DNA. When you think about McDonald’s what do you
When you think of social media, what comes to mind? A place where you can stay in touch with friends, family, or colleagues? Or even share photos from your most recent vacation? Well, that’s what social media
If you were to go up to your grandpa or grandma and ask, “what does # mean?” they would probably tell you it’s called the number sign or pound sign and if anyone disagreed, you’d probably have
Founded in 2003, LinkedIn sets the standard for professional interaction and discovery. Although the platform didn’t have a pretty start, with very few people creating profiles initially, but through continuous integration and improvements the professional platform has
Instant. Informative. Up-to-date. Three words to describe one of the largest social media platforms to date. With 326-million active users as of January 2019 and over 400,000 new accounts being made daily, Twitter is undeniably a go-to
October 6, 2010, was a revolutionary day for the Internet, Social Media and the way businesses market. Founders of Instagram, Kevin Systrom and Mike Krieger were on a mission to create a mobile application truly unique to
When Facebook was started in 2004 by Mark Zuckerberg the original purpose was to engage Harvard, Columbia, Stanford and Yale students – 15 years later, it’s quite obvious the social platform is a lot more than that.
Businesses have went through a “tectonic shift” with the way they market over the last 10-15 years. The dramatic change was the effectiveness and impact marketing had on a company. Back then, or “before the internet.” It
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