Social Media – The Best Validation Tool for Your Business
Whether your business is big or small, social media should be at the front of your marketing strategy. Social media is an online first impression of your business – and you know how much a first impression is worth. For example, if someone is looking for sushi in your area and they come across an
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The Impact Of Blogging As A Business
Blogs are a game changer! Now being a smart business owner, you probably already know that, but are you writing enough of them to actually make an impact on your business or to increase revenue? We’re about to find out! In this blog, we’re going to not only explore how blogs have become a critical
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Local SEO And Google Ads – The Best Duo in The Game
Batman and Robin; one of the most powerful duos the world had seen until 2015 when Google My Business was born, a platform that allowed businesses to establish a local presence like no other through organic local search (Local SEO) and Google Ads. And so was born the world’s best marketing tandem, but what makes
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The Importance of Graphic Design in 2021
Visuals are everywhere we turn, and they influence us to take action in one way or another, especially this year in 2021 with the pandemic, as online visuals are all that most businesses have now to make an impression and ultimately sell their products/services. What’s our point? “IT’S ALL ABOUT GRAPHIC DESIGN BABY!” – YLE
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Why You Need Digital Marketing As a LOCAL Business
The power of the tool that is digital marketing has only gotten stronger over the years. With every business needing to move online in order to survive in the past year, it’s put everyone on the fast track to digitizing their business. But digital marketing is more than just advertising. It’s also about creating an
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The Importance Of Google My Business in 2021
As a small local business owner, you may think if you’re amazing at what you do your business doesn’t need to be on Google. While that may have been the case years ago, it’s not the case today. When everything is just a click away, thinking your business doesn’t need to be on Google is
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Social Media Users Spend 144 Minutes (On Average) Socializing Online
We’re all guilty of checking each platform before going to bed. Being in quarantine for months and surrounded by so many screens, we have become more dependent on social media than before. Everyone has been participating in viral trends and shopping online. But why not, social media has so much to offer: good content, inspiring
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Google Averages 83,787 Searches Every Second of The Day
Let’s say you’re in a new neighbourhood, hungry and craving pizza; what are you going to do? Google it, obviously. You’ll probably search “pizza” or “best pizza,” and when you do, Google Maps will show you the top 3 for that keyword first, and chances are you’re going to choose one of those, because let’s
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The Importance of Branding As A Small Business
Strong brand identities are what create a successful business from the not successful ones, and if you’re not successful, you’re out of business. When you hear the phrase, “It’s finger lickin’ good,” what do you think about? It’s pretty crazy how a phrase can immediately evoke colours and a clear visual of a brand. Nowadays, with
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Why Local SEO is Important for a Small Business
Imagine you’re the owner of a small coffee shop, and YOU KNOW that your coffee is the best in town, yet you’re spending hundreds on marketing but noticing no difference in sales; pretty frustrating, right? Whether you run a small or large business, when you have a physical location and want nearby customers to find
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How to Succeed Online in 2021
This year has been a learning year for many business owners, figuring out how the heck to maintain their stream of business even with restrictions in place. The answer? Online marketing. Now that may seem pretty straightforward, but given the influx of competition, it’s now become a whole other thing to actually make money from
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