There’s a small family-owned café, a business that has been a staple in the community for years. They open at seven o’clock every morning, excited to see some new faces and old. The employees always ask how you’re doing, and will always have your order ready before you arrive. Their fresh baked goods are the
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Paid ads seem like a good idea; pay money to have your ads seen by people. Simple enough, right? On paper, it may seem so, but in reality, there isn’t a guarantee that people will find your ads compelling enough to become your customers. In fact, it may seem obnoxious or invasive to the people
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It goes without a doubt that content marketing is one of the best and most effective ways to stimulate a consumer’s interest in your brand in today’s digital era. Many view content marketing as a tool utilized through social networks like Facebook and Twitter, but if you didn’t know, it dates all the way back
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Welcome to 2020: a new year, a new decade, and an era for digital marketing to continue its dominance. We live in a day and age where nothing is really printed anymore; it’s all about online sharing of videos, photos, content, and visuals through multiple mediums. The graph below should explain it. With a worldwide projection
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When you think about social media, there are probably a few things that come to mind; friends, family, memes, celebrities, and local retail businesses. Back in 1997 when “social media” became a thing, it was nowhere near what it is today, and I’m sure if you were to ask someone from that era about a
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As Helen Keller once said, “Alone we can do so little; together we can do so much.” Her eloquent words speak volumes to how teamwork can improve ideas, goals, and businesses, which is what your account manager can do for you when it comes to social media. They’re your ultimate sidekick – much like what
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Bolstering your brand via social media is all about continually being innovative, different, and unique. Since it’s induction in the early 2000s, social media has changed the way companies market products and services. 1844 The telegram was invented by Samuel Morse, revolutionizing the way we communicate. 2004 Facebook was created, changing our interactions and perceptions
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Have you ever seen a business’s website riddled with spelling mistakes? You probably lost interest the moment you saw it, shook your head, and clicked elsewhere. Had that business proofread their website’s content before publishing, your interest level would have probably remained high. Chances are if you lose interest, others have as well, but there’s
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Social media, as everyone knows, has become the way of the world, and for business, it’s now emerged as the way consumers validate businesses before making any purchase decisions. But what entices people to make that purchase decision? Yes, visuals are a big part of it, but we look at visuals as the initial attraction
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Brands are everywhere – it’s what defines a business. It’s what makes two convenience stores who may seem “the same,” be completely different. A brand is a company’s corporate DNA. When you think about McDonald’s what do you think about? Coca-Cola? Apple? The impact that a brand can have on the world can be astronomical if
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When you think of social media, what comes to mind? A place where you can stay in touch with friends, family, or colleagues? Or even share photos from your most recent vacation? Well, that’s what social media is typically known for, but it’s now evolved into a valuable marketing tool for businesses looking to expose
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