Batman and Robin; one of the most powerful duos the world had seen until 2015 when Google My Business was born, a platform that allowed businesses to establish a local presence like no other through organic local search (Local SEO) and Google Ads. And so was born the world’s best marketing tandem, but what makes
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Visuals are everywhere we turn, and they influence us to take action in one way or another, especially this year in 2021 with the pandemic, as online visuals are all that most businesses have now to make an impression and ultimately sell their products/services. What’s our point? “IT’S ALL ABOUT GRAPHIC DESIGN BABY!” – YLE
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The power of the tool that is digital marketing has only gotten stronger over the years. With every business needing to move online in order to survive in the past year, it’s put everyone on the fast track to digitizing their business. But digital marketing is more than just advertising. It’s also about creating an
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As a small local business owner, you may think if you’re amazing at what you do your business doesn’t need to be on Google. While that may have been the case years ago, it’s not the case today. When everything is just a click away, thinking your business doesn’t need to be on Google is
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We’re all guilty of checking each platform before going to bed. Being in quarantine for months and surrounded by so many screens, we have become more dependent on social media than before. Everyone has been participating in viral trends and shopping online. But why not, social media has so much to offer: good content, inspiring
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Let’s say you’re in a new neighbourhood, hungry and craving pizza; what are you going to do? Google it, obviously. You’ll probably search “pizza” or “best pizza,” and when you do, Google Maps will show you the top 3 for that keyword first, and chances are you’re going to choose one of those, because let’s
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Strong brand identities are what create a successful business from the not successful ones, and if you’re not successful, you’re out of business. When you hear the phrase, “It’s finger lickin’ good,” what do you think about? It’s pretty crazy how a phrase can immediately evoke colours and a clear visual of a brand. Nowadays, with
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Imagine you’re the owner of a small coffee shop, and YOU KNOW that your coffee is the best in town, yet you’re spending hundreds on marketing but noticing no difference in sales; pretty frustrating, right? Whether you run a small or large business, when you have a physical location and want nearby customers to find
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This year has been a learning year for many business owners, figuring out how the heck to maintain their stream of business even with restrictions in place. The answer? Online marketing. Now that may seem pretty straightforward, but given the influx of competition, it’s now become a whole other thing to actually make money from
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Let’s cut right to the chase; if your business plan doesn’t include social media, you are behind and probably won’t survive 2021. Period. The good news is, there’s still time for you to take your business to the next level and earn more money. Social media is more than just a place for connecting with
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The COVID-19 pandemic has influenced every part of life, and digital marketing is no exception. Businesses need to be willing to transition to the digital world or face the possibility of permanent closure. Let’s take a deeper look at why, now more than ever, you need digital marketing to stay in business and succeed during
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Admit it; you probably have opened a social media app just to avoid making eye contact with someone, let alone talking to them. Although we may not be able to share our favourite performances live at a concert or post a picture of that delicious burger before it devours in your mouth in a matter
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