More than twenty years ago, Justin Hall, an undergraduate college student, created a website to publish his written work and some pictures. Hall started the website (www.links.net) as something personal then turned it into the first blog site in history. And for a couple of years, “blogging” was considered an online journal where people showcased
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Remember that time you went to a new clothing store, and the employee’s on shift were helping you try on different outfits and complimenting you saying, “That looks amazing”? Then ten minutes later you’re leaving the store with a big smile on your face and a shopping bag full of clothes. Sound familiar? That is
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When you’re online shopping or just browsing from site to site, you’ll be in engulfed in the world of Call to Action (CTA’s) and exposed to “Buy Now,” “Sign up” and “Subscribe” buttons everywhere you turn. The reason? Businesses need customers to survive! CTA’s are an essential element to increasing profitability for a business since
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Every year NFL fans anxiously await one of the biggest televised sports event, the Super Bowl. However, some of us just tune in to watch the halftime show and commercials. With the amount of exposure this event offers, the best Super Bowl commercials become iconic, such as the one Apple aired in 1984 advertising its
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Whether your business is big or small, your main goal is profit, which is realized through your customers. Think about it, if people do not purchase your products or services, your business won’t survive. That is why it’s essential to attract new customers and retain the ones you currently have. To be able to accomplish
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If you were to go up to your grandpa or grandma and ask, “what does # mean?” they would probably tell you it’s called the number sign or pound sign and if anyone disagreed, you’d probably have them chasing you with the slipper. Now for any millennial reading this, you’re probably thinking “what the &%$@…
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When you think about starting a new business, there are a couple of elements that will make it stand out such as a catching name, an excellent service, and incredible products but what would make you memorable in your industry is a captivating logo. Even though it seems like a small part of your company,
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Recruitment has always been an exciting aspect of any business for a couple of reasons; first, it means your brand is growing, and secondly, it’s adding a fresh dynamic to your work environment! So that begs the question we get from a lot of business owners, “How do you attract good people? I’ve been getting
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When it comes to your business, your customers are the end all be all of everything your brand stands for. Without them, your brand doesn’t exist or flourish as it could. So it begs the question, how do you keep them coming back, buying more and having them bring new business through referrals? There are
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Twenty years ago if you uttered the words “smartphone” or “mobile phone” people would have looked as if they were seeing an algebra equation for the first time. Albeit the popularity of mobile devices became more prevalent in the early 2000s, but they were still in the early stages of the “NASA-like” cordless brick phones
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Local SEO, or as we like to call it – the best thing to happen to a local business since the cash register – is without a doubt, a must-have in today’s digital marketing world. Think of it this way, the tallest structures in the world (Zifeng Tower, Chrysler Building, Ping An Finance Centre) are
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