Admit it; you probably have opened a social media app just to avoid making eye contact with someone, let alone talking to them. Although we may not be able to share our favourite performances live at a concert or post a picture of that delicious burger before it devours in your mouth in a matter
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There’s a small family-owned café, a business that has been a staple in the community for years. They open at seven o’clock every morning, excited to see some new faces and old. The employees always ask how you’re doing, and will always have your order ready before you arrive. Their fresh baked goods are the
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When you hear the word SEO, what do you think of? Your website? Backlinks? The acronym for “Search Engine Optimization” derived its official launch in 1997, where it was a revolutionary way to have your website/landing page show up on a search engine. This is what most people now refer to as ORGANIC/WEBSITE SEO. Fast-track
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When it comes to Google My Business (GMB), it’s a no-brainer of its importance for a small business to get new customers – but is your profile deterring business or attracting business right now? Google My Business is relied upon because it’s the “truth” about your company/brand. In this blog, we’re going to highlight five
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Paid ads seem like a good idea; pay money to have your ads seen by people. Simple enough, right? On paper, it may seem so, but in reality, there isn’t a guarantee that people will find your ads compelling enough to become your customers. In fact, it may seem obnoxious or invasive to the people
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It goes without a doubt that content marketing is one of the best and most effective ways to stimulate a consumer’s interest in your brand in today’s digital era. Many view content marketing as a tool utilized through social networks like Facebook and Twitter, but if you didn’t know, it dates all the way back
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Welcome to 2020: a new year, a new decade, and an era for digital marketing to continue its dominance. We live in a day and age where nothing is really printed anymore; it’s all about online sharing of videos, photos, content, and visuals through multiple mediums. The graph below should explain it. With a worldwide projection
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When you think about social media, there are probably a few things that come to mind; friends, family, memes, celebrities, and local retail businesses. Back in 1997 when “social media” became a thing, it was nowhere near what it is today, and I’m sure if you were to ask someone from that era about a
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As Helen Keller once said, “Alone we can do so little; together we can do so much.” Her eloquent words speak volumes to how teamwork can improve ideas, goals, and businesses, which is what your account manager can do for you when it comes to social media. They’re your ultimate sidekick – much like what
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Bolstering your brand via social media is all about continually being innovative, different, and unique. Since it’s induction in the early 2000s, social media has changed the way companies market products and services. 1844 The telegram was invented by Samuel Morse, revolutionizing the way we communicate. 2004 Facebook was created, changing our interactions and perceptions
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Have you ever seen a business’s website riddled with spelling mistakes? You probably lost interest the moment you saw it, shook your head, and clicked elsewhere. Had that business proofread their website’s content before publishing, your interest level would have probably remained high. Chances are if you lose interest, others have as well, but there’s
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