As a small local business owner, you may think if you’re amazing at what you do your business doesn’t need to be on Google. While that may have been the case years ago, it’s not the case today. When everything is just a click away, thinking your business doesn’t need to be on Google is
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We’re all guilty of checking each platform before going to bed. Being in quarantine for months and surrounded by so many screens, we have become more dependent on social media than before. Everyone has been participating in viral trends and shopping online. But why not, social media has so much to offer: good content, inspiring
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Let’s say you’re in a new neighbourhood, hungry and craving pizza; what are you going to do? Google it, obviously. You’ll probably search “pizza” or “best pizza,” and when you do, Google Maps will show you the top 3 for that keyword first, and chances are you’re going to choose one of those, because let’s
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Strong brand identities are what create a successful business from the not successful ones, and if you’re not successful, you’re out of business. When you hear the phrase, “It’s finger lickin’ good,” what do you think about? It’s pretty crazy how a phrase can immediately evoke colours and a clear visual of a brand. Nowadays, with
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Imagine you’re the owner of a small coffee shop, and YOU KNOW that your coffee is the best in town, yet you’re spending hundreds on marketing but noticing no difference in sales; pretty frustrating, right? Whether you run a small or large business, when you have a physical location and want nearby customers to find
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This year has been a learning year for many business owners, figuring out how the heck to maintain their stream of business even with restrictions in place. The answer? Online marketing. Now that may seem pretty straightforward, but given the influx of competition, it’s now become a whole other thing to actually make money from
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Let’s cut right to the chase; if your business plan doesn’t include social media, you are behind and probably won’t survive 2021. Period. The good news is, there’s still time for you to take your business to the next level and earn more money. Social media is more than just a place for connecting with
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The COVID-19 pandemic has influenced every part of life, and digital marketing is no exception. Businesses need to be willing to transition to the digital world or face the possibility of permanent closure. Let’s take a deeper look at why, now more than ever, you need digital marketing to stay in business and succeed during
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Admit it; you probably have opened a social media app just to avoid making eye contact with someone, let alone talking to them. Although we may not be able to share our favourite performances live at a concert or post a picture of that delicious burger before it devours in your mouth in a matter
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There’s a small family-owned café, a business that has been a staple in the community for years. They open at seven o’clock every morning, excited to see some new faces and old. The employees always ask how you’re doing, and will always have your order ready before you arrive. Their fresh baked goods are the
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When you hear the word SEO, what do you think of? Your website? Backlinks? The acronym for “Search Engine Optimization” derived its official launch in 1997, where it was a revolutionary way to have your website/landing page show up on a search engine. This is what most people now refer to as ORGANIC/WEBSITE SEO. Fast-track
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When it comes to Google My Business (GMB), it’s a no-brainer of its importance for a small business to get new customers – but is your profile deterring business or attracting business right now? Google My Business is relied upon because it’s the “truth” about your company/brand. In this blog, we’re going to highlight five
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