When you’re scrolling through your Instagram feed, and you come across a page that is so obviously trying to be something or someone that they’re not, do you even bother spending time looking into it? Most likely, the answer is no, and if the answer is yes…well… we won’t comment.
In this blog, we are going to outline a few of the many ways a strong social media presence can take your business to the next level.
So, if you’re not already doing this (and even if you are), get your notepad ready and follow along!
SOCIAL MEDIA INCREASES BRAND AWARENESS
To make your brand recognizable, dedicating ample time to create a cohesive social media plan is the answer. Here are 4 ways to increase awareness:
Tell Your Brand’s Story
Start by establishing what kind of business you are and what message you want to tell your followers through your posts. A well-told story is what will allow a consumer to relate to your brand on a more personal level.
High Quality Graphic Design
Social media users really rely on images to decide whether or not they’ll make a purchase, and if you “cheap out” on your design, it will give the impression that you’re a cheap brand.
Your graphics should be high quality and not cluttered. Use images and designs that tell the reader what the post is going to be about before they even get to the caption.
Brand Everything With Your Logo
When you look at our Instagram, every post includes our logo, so when you see our posts, you instantly link it to our brand.
When you consistently incorporate your logo into your social media posts, it grabs attention, fosters brand loyalty, and sets you apart from your competition.
Don’t just slap your logo right smack in the middle of your image; put thought into the design – your followers are going to notice.
You want your brand to make an impact, but you’re not going to do that if you only post once a year. Think about it; if you look at brands like McDonald’s or Amazon, you can recognize their branding instantly; why? Because they’re consistent.
Understand which days are the best to post for your business and schedule a few posts a week. This way, your audience is continuously being reminded of your brand and more likely to become a customer/client.
USE SOCIAL MEDIA TO BOLSTER YOUR REPUTATION
When you spend time tending to your platforms, you are able to see positive and negative comments about your brand. You can use your presence to highlight the positive comments and address the negative, and ultimately take control of what people perceive your brand to be.
When you can create content that gives advice, tips, and expert industry know-how, you’ll be looked at as the leader in your industry by people visiting your page.
What type of content are you posting? Promotions without revealing “the catch?”
If that’s the case, your page will be looked at as not authentic.
How to be Authentic? Here’s how:
Use real-life images of your products/services so your audience knows exactly what they can expect.
Imagine this – you own a restaurant and post images of food that you found on Google from some random website and market them as your own. You’re going to make a lot of customers very angry when your goal is to do the exact opposite.
SOCIAL MEDIA IS AN AVENUE TO GROW YOUR BUSINESS
Each platform has potential to grow your brand.
More and more consumers are purchasing products/services through this platform, so establishing a presence on Instagram will drive up your customer base and lead them to make a purchase.
Instagram users want to see shorter captions that display your brand’s identity, so be sure to grab your reader’s attention with a concise yet powerful hook on each post.
Facebook is one of the more authentic platforms since you know everyone on there is not a robot which makes this a great place to attract a loyal audience.
Insights are available for business on Facebook so you’re able to see what you’re doing well and which areas of your strategy need improvement. Once you make these improvements, prepare to see your numbers increase!
Twitter gives people the “elevator pitch” on your products/services, which tends to sell better because who wants to read a 12 page novel when buying something?
When you build a bond between you and your audience, you are increasing the likelihood of making more sales, so don’t neglect that Twitter account.
This is a great platform to network with experts in your industry, which will ultimately expose your business to the public and help you generate a solid market.
LinkedIn is perfect for brands that are low-volume, high-return industries because most of your target audience is active on the platform.
Pinterest inspires people and helps create a vision for what they want or may need. Think of it this way, if someone is getting married, there’s a 99.9% chance that they’ve looked on Pinterest for ideas when it comes to decor, dresses, suits, etc.
SOCIAL MEDIA STRENGTHENS CUSTOMER/CLIENT RELATIONSHIPS
Gaining exposure is just half the battle, you must – brace yourself – maintain and nurture those connections. This makes the difference between a one-time purchase and a lifetime customer/client.
Comments and direct messaging enable you to share your brand’s story, leading to a good reputation and customers/clients who are comfortable purchasing from you.
You’re probably running out of room on that notepad after that point now, aren’t you?
As you can see, it is not as simple as just uploading a photo to social media once-a-month, just like baking a pie, there’s a specific recipe that you need to follow, and if you don’t, then you’re not going to get a delicious pie.
But hey, no worries, that’s why we’re here!
Our team of graphic designers, copywriters, proofreaders, engagement specialists, and account managers will help you reap all the benefits of a consistent social media presence; get in touch with us and let’s get started!
(437) 317-4451 | firstname.lastname@example.org | yourlistingexpert.com
“How to Get a Social Media Manager Job,” by Katie Shepherd, via (https://www.flexjobs.com/blog/post/get-social-media-manager-job/)
“4 Examples of Business Analytics in Action,” by Matt Gavin, via (https://online.hbs.edu/blog/post/business-analytics-examples)
“3 Ways to build consistent customer relations for business,” by Salesmate, via (https://www.salesmate.io/blog/3-ways-to-build-consistent-customer-relations/)