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YLE Blog March 29, 2023 0 Comments

When it comes to bolstering your web presence, there are many things that need to look incredible; one of those things is, of course, your website! 

Your website is pretty much the equivalent of the inside of a store; it shows how well-kept your business is, how serious you are about what you sell/do, and will leave an impression with someone on whether they’re going to be a customer/client of yours.


You walk into a clothing store, and all the clothes aren’t neatly folded, the floors are dirty, employees are wearing dirty clothes, and you end up finding cobwebs and dust on some shelves; Would you consider them the best clothing store in town? Or would you laugh at the “not-free” prices and walk out the door?

Your website is EXACTLY THAT!

When people visit it for the first time, they’re judging the graphic design, verbiage you use, the quality of visuals used to depict your products/services, and the site’s functionality as a whole (how fast pages load, etc.).

This is the part of the blog where you’re probably saying to yourself, “Jeez; maybe that’s why sales have been so poor this month/quarter/year.”

If so, no worries – we’re here to help. For over 6 years, we’ve been building custom websites from scratch for businesses just like yours all across North America, and the best part is, all of those websites have helped contribute to higher sales numbers for each brand.

Here are our top 3 reasons why having an attractive website is important.


If you’re charging some hefty prices, then there’s no debate; your website needs to look immaculate because why would someone pay lots of money to a company that can’t invest into their own website? Consumers are smart, especially post-pandemic; they’ve become more skeptical and aware when purchasing, which means if you look cheap in any way, then they’re going to simply exit their browser window and go shop at your competitor.

Investing into your design may seem like an “I don’t need to do it chore,” but if you plan on being in business in 5 years, then it’s a must-do.

But don’t worry; this is why you’re reading this blog to find a solution for your poor sales numbers. We have some of the best web designers in the game (actually), and we’ll give your website the makeover it needs so that people can justify your pricing.


This is SO important. Imagine going to a really “high end” brand’s website and find that it’s riddled with spelling errors, it’s slow, and has blurry photos. That won’t give anyone confidence – ESPECIALLY if you have words like “#1 brand” or “Best service in 2023;” you, unfortunately, will become more of a joke to tell at the dinner table than anything.

Here’s how we help; our copywriters, who used to be former journalists for major media outlets, will ensure that your website text is informative, relatable, and thorough because the only way to overcome the skepticism of consumers post-pandemic via your website is by answering every query/doubt/question with your website copy.


A conversion rate is how many website visitors actually become customers. People that love brands will stay on websites for longer, REVISIT that same website more frequently in a short time-span, and even make that online/in-store purchase or book an appointment because the website design/writing impulses are bang on and memorable.

Yes, SALES! They make businesses happy.

The psychology of people nowadays is delicate, which is why you need to get many things right with your website; here’s a list.

  1. Design – does it make people say “wow” or “help”?
  2. Copywriting – does it teach someone something new? Does it have lots of CTAs?
  3. Responsiveness – do all your clickable buttons work, and do pages load quickly?
  4. Mobile compatible – does it look normal on a cellphone (it better)?
  5. Functionality – is searching easy? Is your website easy to interact with?
  6. Security – do you have a big bold red NOT SECURE warning every time it loads?
  7. Transactions (ecommerce) – are you using a reliable/trusted payment processing system?

So as you can see, there’s a lot more to just “having” a website – it’s something that you need to put lots of time and effort into, because remember, your consumer works hard for their money, and they want to spend it with someone who puts in the effort.

We understand you’re busy, and that’s why we’re here. So rather than living in a world where sales right now are below average, fill in our website form (click here), and let’s start working on a site that will take your business to the next level!