YLE Blog June 15, 2021 0 Comments

The power of the tool that is digital marketing has only gotten stronger over the years. With every business needing to move online in order to survive in the past year, it’s put everyone on the fast track to digitizing their business. But digital marketing is more than just advertising. It’s also about creating an entire persona that’s so undeniably charming that people will take the initiative to learn more about your business!

Simply put, in order to find more customers, you need exposure, and where can you get the most exposure? Online. And when people hear about your business and want to learn more, where do they go? Also online. And the last thing you want is for people to take the initiative to check you out and have your online presence be nonexistent – because chances are you’ll lose them as a customer!

Here are some of the main reasons why you need to implement a digital marketing strategy to grow your business:

Cost-Effective and Efficient

The simple truth is that digital marketing IS the most cost-effective method for advertising your company! Traditional marketing like TV, newspapers, billboards, etc. can garner business, but at the end of the day, you’ll end up spending thousands to advertise to anyone and everyone, which won’t maximize sales. 

Advertising your business online is significantly cheaper and a great option when you have a limited budget! And also allows you to target the exact audience you want efficiently so that the likelihood of conversion is dramatically increased! 

For example, if you’re a business that specializes in selling potted plants but not in floral arrangements, you’ll be able to customize your marketing campaign to show only to people who are looking for potted plants, so that most of the traffic you get to your pages, will be people looking exactly for what you’re offering! Score!

Establish a Reputation & Relationships

Online marketing is crucial for building a rapport with potential customers. The more consistent you are and the stronger brand personality you have, the more customers will begin to trust you as a leader in your industry. It’s also one of the most efficient methods of communicating new products, deals/promotions, and general information about your company to clients and boost business! 

When you keep a flow throughout every aspect of your business that reflects your brand’s mission and values, you WILL maximize profits! These are just some of the digital marketing assets that when used correctly, take our page for example, will propel your company:

  • Your website
  • Branded content (logos, icons, etc.)
  • Video content (like product demos)
  • Images (infographics, product, company photos, etc.)
  • Written content (blog posts, testimonials, etc.)
  • Social media pages

Because ultimately, it gives people a chance to see what your business is made of and how your product or service is the answer to their needs!

Your Competitors are Doing it

Name any industry, and I guarantee that the company who is a leader in that field – has a strong digital marketing presence. Technology? Apple. Furniture? Ikea. Sportswear? Nike. I could go on and on! But most importantly, they all have that common thread of an established digital presence.

Because when you expose your brand to the public, and you present a really cool, exciting, and fun presence (like at a party), people will start to believe that you actually are all of those things! And as a result, be more likely to check out your products or services over the competition.

We know that you and your team are busy as it is, so we’ve fine-tuned our approach to ensure that working with us is as efficient, fun, and successful as possible. Having worked with small to large companies in a wide variety of industries across North America, we have an all-star team that knows what it takes to build successful digital marketing strategies that will make people say “wow!”

Contact us today to transform your business into a digital marketing maven and start seeing the business growth you’ve always dreamt of.