Bolstering Your Business on LinkedIn

YLE Blog March 11, 2019 0 Comments

Founded in 2003, LinkedIn sets the standard for professional interaction and discovery. Although the platform didn’t have a pretty start, with very few people creating profiles initially, but through continuous integration and improvements the professional platform has amassed 590 million users as of December 6, 2018.

Today, LinkedIn is renowned for its “business identity” – where work professionals from all different industries use the platform to showcase accolades, work experience, and even their portfolio. On the flip-side, for businesses marketing their brand it’s an absolute gold mine as most CEO’s, CFO’s and executives spend a lot of their “social time” on LinkedIn.

With the “business only” mentality, those higher-ups tend to look tirelessly for new ways to improve their business, strategies on how they can improve or even products/services that could potentially increase sales. If you’re a business owner reading this, you should see dollar signs at this point.

LinkedIn has a well-connected and functional platform for marketing your business. Once you create a business page for your company, you can add job vacancies, add individual employee profiles of the people who are employed by you and even engage your followers with live updates.

One of the main sections to the professional site is the Content page. For any business, it’s an opportunity to showcase your company’s products/services to 500 million plus who use the platform. You can filter content to specific categories like “Editing Content,” “Sports Content” or even “Marketing Content.” Once filtered there will be options to narrow down the search to a specific city, date posted and author-industry. So ideally if you’re an Advertising Agency then you want to create blogs, information posts on products and services you offer as much as possible – because businesses are always looking for new ways to grow and succeed.

As per a business poll conducted by foundationinc.co.

According to Foundation Inc., fifty-nine percent of Business-to-Business (B2B) marketers say LinkedIn generated leads for their business, and thirty-eight percent of B2B marketers claim the platform is generating profit. To say the least, we’re not surprised by the numbers, as LinkedIn has now become an integral part to bolstering a company’s identity.

The variable like most social platforms to see good return on investment is time. Make time to keep your content and posts consistent and continue to add fresh content daily or weekly. With 20+ years experience, our team here at Your Listing Expert has mastered the ability to ensure your company is profitable on LinkedIn. We work tirelessly on researching your industry to ensure you’re always one step ahead of the competition. Contact our team by visiting our website, www.yourlistingexpert.com. We look forward to bolstering your business on the largest professional platform in the world!