YLE Blog January 15, 2020 0 Comments

When you think of social media, what comes to mind?

A place where you can stay in touch with friends, family, or colleagues? Or even share photos from your most recent vacation? Well, that’s what social media is typically known for, but it’s now evolved into a valuable marketing tool for businesses looking to expose their brand. Hence the reason for this blog; welcome to YLE Social.

What is YLE Social? 

YLE Social stands for Your Listing Expert Social – our division specifically catered to make your business stand out and thrive on social media, in a truly unrivaled manner.

Think about it this way: If you’re looking to eat at a restaurant this weekend and someone suggests a place, what are you going to do to research it? Yes, you’re going to Google it and probably check out their website. But then you’re going to validate all that initial research on social media – as that’s where people validate businesses to get the “inside scoop.”

Building credibility through high-end graphic design, professional content creation, and effective engagement will ultimately be the recipe for success on social – If. Done. Properly.

Bringing in New Business via Social Media

Content Writing

We have a team of well-rounded professional journalists. They ensure the words describing your business, product, and services embody your brand in a persuasive, enticing, and professional manner. We’ve attracted brands from industries all across Canada because we understand every business is different, and each brand will have different “tones.”

Graphic Design

When it comes to graphic design, we think outside the box. Think of it this way, if you’re a restaurant and you visually “look like all the other restaurants,” what makes you different?

Our graphic designers come from a prestigious background, having done work for well-known recording artists, famous YouTube stars, and even national/international conglomerates.


According to Invesp, 64% of marketers believe audience engagement is a necessity for social media marketing. Not surprising, to say the least. Engagement will be the “end-all, be-all” of how you expose yourself to new people on a daily, weekly, and monthly basis. If you don’t get engagement on your posts and solely rely on word-of-mouth, then it will significantly hinder your growth. The power of social media comes from this; if a customer retweets one of your posts on Twitter, their followers will see your post on their newsfeed, which will then create a completely different stream of exposure for that one retweet. Facebook relies on “group sharing” to gain engagement while Instagram is based upon hashtags and page tags.

So pretty much, without social engagement, how will you maintain visibility and gain new business?


It may seem silly to bring up proofreading, but it’s surprising how easy it is to make mistakes if no one proofs work. Correct spelling and grammar is credibility 101 – if there are errors in your content that reflects on your brand and gives it the perception of a “low quality” business. Before any work goes live, our proofreading team thoroughly evaluates the content, making sure that your business is perceived as credible and professional.

Account Manager

It’s crazy to think, but Batman would be nothing without Robin. We assign each client their own Account Manager to be their personal Social Media “sidekick.” Not only will they be someone to always talk to and keep in touch with, but they’ll act as a liaison between you and your business’s growth. Aside from the quality of posts – ensuring your post goes up on the proper day of the week and time will be paramount for your growth. Analytics and reports will give us insight into your industry on when people are searching for your products/services and the time of day they do so.

A screenshot of the @yourlistingexpert Instagram page.

So as you can see, it takes a lot of “people power” to really gain solid ground with your social media presence. The “just post it and see what happens” days are far behind us.

With almost ninety percent of Canadians being online and sixty-one percent engaging on social media every single day, social media marketing is becoming the pinnacle for exposing your business online and gaining new customers. The obvious forefront platforms of that exposure are Facebook, Twitter, Instagram, and now even LinkedIn. While there are other platforms companies can utilize, those are the four that will create the most return on investment.

In the short period of two years, we’ve seen significant growth with our clients across the country, and are quickly becoming a renowned name when it comes to “Social Media Marketing.”

Looking great will attract people, the words will convince people, the engagement will promote to people, correct grammar/spelling will resonate with people, and posting strategically will target the right people. Your business is your baby, so invest your money wisely when it comes to social media.

The best part is, for the quality of work, there’s no better affordable option in Canada. Don’t believe us? Check out our Social Media Packages.

We look forward to hearing from you!