Marketing your Business Effectively on Facebook

Marketing your Business Effectively on Facebook

When Facebook was started in 2004 by Mark Zuckerberg the original purpose was to engage Harvard, Columbia, Stanford and Yale students – 15 years later, it’s quite obvious the social platform is a lot more than that. As of January 2018, the social network had 2.2-billion active users. To put that number into perspective, that’s

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Google Ads vs. Google Local SEO

Google Ads vs. Google Local SEO

Marketing, or as we like to refer to it as, “the profit plan” has drastically changed over the last decade. To no surprise, the rise of mobile technology has made conducting research on businesses more convenient/on-demand, and the days of picking up your newspaper to find a restaurant or activity for the evening are long

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Importance of a Mobile Friendly Website

Importance of a Mobile Friendly Website

If you were to date back 10 years ago, the dawn of smartphones was quickly arising into the existence of human nature. As some grandparents refer to it, “how do you fit a whole computer into that little thing?” Great question. The answer? We have no idea. But what we do know is smartphones are

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Yelp, Yellow Pages and Bing vs. The Mighty Google

Yelp, Yellow Pages and Bing vs. The Mighty Google

It’s crazy to think that 10 years ago someone would find a business or service by flipping through hundreds of pages of a business directory. Categorized by the genre of the product/service, there was nothing that differentiated businesses in terms of customer service rating or “live reviews”.  Today, it’s a little different. The emergence of

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The Importance of Blogging

The Importance of Blogging

Blogging has quickly become one of the fastest-growing mediums for a business to update current and future clientele in a casual conversational manner. Unlike business or news articles which are a little more formal, blogs allow a company/individual to exude their personality and present a lighter side to the associated topic. Fresh content is how

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The Importance of Social Media

The Importance of Social Media

Businesses have went through a “tectonic shift” with the way they market over the last 10-15 years. The dramatic change was the effectiveness and impact marketing had on a company. Back then, or “before the internet.” It was routine to plaster a business on billboards, newspaper ads, radio, television and receive a decent return on

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The Importance of Reviews

The Importance of Reviews

Businesses live and die off reviews. Do you eat at a restaurant with bad reviews or a restaurant with good reviews? We’ve yet to have someone come to us and rave about the place they had a terrible experience at and say, “you have to go there”. It goes without saying positive reviews will enhance

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The Importance of Branding

The Importance of Branding

Branding, the lovely word that separates McDonalds from A &W, or, Apple from Samsung. A little strange if you think about it as they both sell very similar products to their competitor.  The ability to create a story that’s different and project it through your logo, website, social media platforms or even the way you answer

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Why is Digital Marketing Important?

Why is Digital Marketing Important?

As the great Bob Dylan once said, “The times they are A-Changin’”. Welcome to the digital era. We now live in a world where the internet has engulfed how people communicate, shop, promote, and market. The traditional newspaper, TV commercials, Radio PSA’s/ads, and billboards have seen a drastic decline over the last ten years. This

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4 Key Elements of Google Ads Campaign

4 Key Elements of Google Ads Campaign

Google Ads, plays a crucial and important role for your business. It’s the quickest method for bringing a massive amount of traffic to your business in a short period of time.  What is Google Ads? Google Ads formerly known as Google AdWords, is a Pay Per Click (PPC) service and one of the top ways

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