Google Analytics and Why It’s Important

Google Analytics and Why It’s Important

In this modern world, customer expectation have risen. In the 1980s people expected to find your basic information in the phonebook. Now they also want pictures, ratings, reviews all found on the world’s biggest search engine, Google. At the same time, your business growth is now measured differently. Forty years ago you’d measure your success

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The Importance of Google Reviews

The Importance of Google Reviews

Like anyone travelling to a new city, destination or a new part of town, chances are you researched local businesses in the area and read their reviews. Google reviews have become the “go-to” research tool for most people when looking for a local business. In today’s digital world, anyone with internet access can buy a

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Building a Successful Marketing Strategy

Building a Successful Marketing Strategy

Ask yourself; what were the last five flyers, posters, or billboards that you saw walking to work? Chances are you probably don’t remember because there are literally thousands scattered everywhere and nowadays people walk with their heads pointing down towards their phone, completely missing the physical objects which surround them. Another question; when was the

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The Importance of Blogging

The Importance of Blogging

More than twenty years ago, Justin Hall, an undergraduate college student, created a website to publish his written work and some pictures. Hall started the website (www.links.net) as something personal then turned it into the first blog site in history. And for a couple of years, “blogging” was considered an online journal where people showcased

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Owning Call-To-Actions for Your Business

Owning Call-To-Actions for Your Business

When you’re online shopping or just browsing from site to site, you’ll be in engulfed in the world of Call to Action (CTA’s) and exposed to “Buy Now,” “Sign up” and “Subscribe” buttons everywhere you turn. The reason? Businesses need customers to survive! CTA’s are an essential element to increasing profitability for a business since

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