Businesses have went through a “tectonic shift” with the way they market over the last 10-15 years. The dramatic change was the effectiveness and impact marketing had on a company. Back then, or “before the internet.” It was routine to plaster a business on billboards, newspaper ads, radio, television and receive a decent return on investment. Today? Good luck trying to get the exponential growth you’re looking for with those mediums.
Social Media brings a truly unique and convenient approach to customer acquisition, engagement and retention. Major platforms such as Twitter (336 million users–statista.com), Facebook (2.27 billion users–statista.com), Instagram (500 million users-statista.com) and LinkedIn (467 million users–statista.com) allow a business to make a post instantly with past/current/upcoming information about their business, product(s) or service(s).
Why be active on social media? Here are four different reasons.
Social media has become a fantastic tool to promote staff, products/services and success stories not only to people in your local area, but around the world.
- “20% off this weekend ONLY on __________.”
- “Congratulations to Jimmy on setting a new company record!”
- “Did you know that we’re the leading company in our industry?”
- “Hope all of our followers are having a great Monday – make sure to check out our services today!”
Pretty straight forward right? Remember it’s your business, make sure you’re promoting it.
Allow insight into your business with engaging visuals. “Behind-the-scenes” photos and videos can give your customers a reinforcement on why they bought your product/service and a reason to come back for more. The article “16 Video Marketing Statistics to Inform Your 2018 Strategy” by Lindsay Kolowich with Hubspot states, “90% of users say product videos are helpful in their decision process.”
There’s nothing worse than neglecting social media posts. To be an every-day business, you have to be an every-day business. Imagine a restaurant posting “50% off all meals today!”, only to find it was posted 2 months ago. That would give lots of people a sad face. Updates constantly show new and existing clientele you’re open and ready to assist.
4. Knowing where your audience is.
This is a big one and probably the most important; knowing which social platforms your customers are using. Make sure you’re actively conducting research on where people, that tend to buy your product/service, are looking. It’s like you’re a restaurant and only promoting on a platform like LinkedIn. Probably won’t be getting you the most traffic due to LinkedIn’s more “professional” network. However, platforms like Twitter, Instagram and Facebook will provide a more “recreational” audience.
All in all, we live in a world that’s now ruled by online interaction. Make sure your business is relevant on popular social platforms to ensure more exposure and ultimately maximize your ROI.
Citations Twitter Users: Statista 2018: https://www.statista.com/statistics/274564/monthly-active-twitter-users-in-the-united-states/ Facebook Users: Statista 2018: https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/ Instagram Users: Statista 2018: https://www.statista.com/statistics/657823/number-of-daily-active-instagram-users/ LinkedIn Users: Statista 2018: https://www.statista.com/statistics/274050/quarterly-numbers-of-linkedin-members/ 16 Video Marketing Statistics to Inform Your 2018 Strategy by Lindsay Kolowich, via Hubspot.com: https://blog.hubspot.com/marketing/video-marketing-statistics#sm.0000h4rgwfoa1fouwqm23llpma557