Up until January 1, 1983 (when the internet was invented) the only way a company could keep its customers informed about the latest company updates was through newspaper ads, TV commercials, constantly changing flyers on the street or announcing them over the radio. This was time-consuming and a bit costly, to say the least. The […]

In this modern world, customer expectation have risen. In the 1980s people expected to find your basic information in the phonebook. Now they also want pictures, ratings, reviews all found on the world’s biggest search engine, Google. At the same time, your business growth is now measured differently. Forty years ago you’d measure your success […]

Like anyone travelling to a new city, destination or a new part of town, chances are you researched local businesses in the area and read their reviews. Google reviews have become the “go-to” research tool for most people when looking for a local business. In today’s digital world, anyone with internet access can buy a […]

One of the most exciting parts of being a business owner is showcasing your uniqueness for the world to see. Love or hate the Kardashians, but their unique/personalized brand “Keeping up with the Kardashians” has sold itself to millions of people across the world. The show is as much of a business as any, and […]

The first phone book was published in 1878 in New Haven. It was a means to find the names and numbers of everyone in Connecticut. During the years following, every city had its own phone book, which led to it becoming the leading directory all over the world. Fast forward to the twenty-first century; things […]

When you’re scrolling through your Instagram newsfeed and suddenly a photo of your favourite celebrity pops up, you may decide to check out their profile. Most of the time, you’ll see a little blue checkmark beside their Instagram name, which means you have landed on the right profile, not on a fan page or fake […]