Remember that time in high school when your professor decided it was time for a group project and how throughout its development, you noticed there are different roles each person fills inside the group. When you work inside a company, the same thing happens; it is like an infinite team project, where different team players […]

What does it mean to be a forward-thinking brand? Next time you’re walking around the mall, think about it; you see two clothing stores, the first one looks elegant, bright, change rooms are big with 360° mirrors, the employees are friendly, and they’re receiving customers at the door. While the second one has similar products, […]

Ask yourself; what were the last five flyers, posters, or billboards that you saw walking to work? Chances are you probably don’t remember because there are literally thousands scattered everywhere and nowadays people walk with their heads pointing down towards their phone, completely missing the physical objects which surround them. Another question; when was the […]

More than twenty years ago, Justin Hall, an undergraduate college student, created a website to publish his written work and some pictures. Hall started the website (www.links.net) as something personal then turned it into the first blog site in history. And for a couple of years, “blogging” was considered an online journal where people showcased […]

Remember that time you went to a new clothing store, and the employee’s on shift were helping you try on different outfits and complimenting you saying, “That looks amazing”?  Then ten minutes later you’re leaving the store with a big smile on your face and a shopping bag full of clothes. Sound familiar? That is […]

When you’re online shopping or just browsing from site to site, you’ll be in engulfed in the world of Call to Action (CTA’s) and exposed to “Buy Now,” “Sign up” and “Subscribe” buttons everywhere you turn. The reason? Businesses need customers to survive! CTA’s are an essential element to increasing profitability for a business since […]