YLE Blog July 31, 2019 0 Comments

One of the most exciting parts of being a business owner is showcasing your uniqueness for the world to see. Love or hate the Kardashians, but their unique/personalized brand “Keeping up with the Kardashians” has sold itself to millions of people across the world. The show is as much of a business as any, and today the Kardashian brand has defined how owners shouldn’t be afraid to personalize their brand and showcase their Unique Selling Point (USP).

When you personalize your brand properly, people will remember what products/services your business offers and what makes you different from the others. In today’s digital era personalizing your brand now starts on Google My Business.

Much like the Kardashians have done, personalizing your profile will take time but will bring incredible benefits for your business through return-on-investment.

Here are four ways in which you can own your Google My Business and bolster your unique brand.

  1. Make Sure Your Business Information is Accurate

Don’t be one of those people that give inaccurate information, as it will only work against your business. Enter the right name, address, and phone number on your Google My Business Profile, and then double-check that it’s correct. Think of it this way. You go through all the effort to make your brand look attractive and “sellable” and then no one comes to it due to inaccurate information. Pretty silly mistake if you ask us.

It is pretty straight forward for your information, but when it comes to choosing your business category, be as specific as possible. This will allow Google to connect you with people who are looking. If you’re a pizza shop, you don’t want to be categorized as a clothing store.

Finally, your business description should reflect the purpose of your company. Eye-catching information can attract new customers, and a brief excerpt about your business history will suffice.

Image Source: “The Complete Guide to Google My Business,” by Review Trackers via (reviewtrackers.com)
  1. Personalize Your Visuals

According to Statusbrew, listings with photos get thirty-five percent more clicks than listings without images. Visuals will give your customers an idea of what your business looks like, the people that shop there, how professional you are, and how attractive your products/services are. Upload a profile photo that reflects your business well and cover photo that summarizes your products/services.

However those visuals are not the only thing that will increase your listing’s organic ranking. You can also add other photos to your profile showing your staff, products/services, business interior, events, etc. The bottom line, visuals influence, and make people shop. When you walk down the road with a bunch of clothing shops, people tend to stop and walk into the stores that are the most visually appealing.

Image Source: “A Complete Guide to Setting Up and Optimizing Your Google My Business Listing,” by Sherri Bohman via (web.com)
  1. Separate Your Business Through Reviews

It goes without saying that Google has become the “one-stop-shop” when it comes to researching businesses, and reviews are one of the main things people look for. Reviews validate the uniqueness of your brand in an unbiased way and allow the consumer to compare your business with others that offer similar products/services in your industry. Receiving reviews is step one; step two is replying to them. Some business owners tend to use the “copy and paste” response when it comes to responding to reviews. There is nothing wrong with that approach, but ask yourself this, does that make you unique?

Being genuine with every response will take more time, but the return on investment will be tremendous as it adds to one’s overall “customer experience.”  Even more important, if there’s a review that highlights an issue, the way you as an owner respond will tell people a lot about your business as a whole.

Image Source: “How to Get More Google My Business Reviews,” by Chloe Langlois via (montreal360virtualtour.com)
  1. Own Your Content

Content is a big part of informing customers about your brand. Google My Business enables you to publish content with text, images, video, promotional offers, and more. According to StatusBrew, it’s crucial to publish creative content showcasing your products/services, as it will inform people about future events and sales.

Image Source: “How to Utilize Google Posts,” by Cristopher Spong via (ninahale.com)

Personalizing your listing will deliver a clear message to your customers, making it easy for them to “pick you out of a crowd” and promoting what makes you different. You’ll have a closer interaction with customers, which ultimately will entrench a solid word-of-mouth pipeline and lead to a ripple effect of business over time.

Contact us we’ll personalize your Google Listing to be consistent with your brand and stand out over your competition.