Up until January 1, 1983 (when the internet was invented) the only way a company could keep its customers informed about the latest company updates was through newspaper ads, TV commercials, constantly changing flyers on the street
In this modern world, customer expectation have risen. In the 1980s people expected to find your basic information in the phonebook. Now they also want pictures, ratings, reviews all found on the world's biggest search engine, Google.
Like anyone travelling to a new city, destination or a new part of town, chances are you researched local businesses in the area and read their reviews. Google reviews have become the “go-to” research tool for most
One of the most exciting parts of being a business owner is showcasing your uniqueness for the world to see. Love or hate the Kardashians, but their unique/personalized brand “Keeping up with the Kardashians” has sold itself
The first phone book was published in 1878 in New Haven. It was a means to find the names and numbers of everyone in Connecticut. During the years following, every city had its own phone book, which
When you're scrolling through your Instagram newsfeed and suddenly a photo of your favourite celebrity pops up, you may decide to check out their profile. Most of the time, you'll see a little blue checkmark beside their
Local SEO, or as we like to call it – the best thing to happen to a local business since the cash register – is without a doubt, a must-have in today’s digital marketing world. Think of
If you went out and bought a lottery ticket today, then saw you had the winning number, you would probably claim that ticket as soon as possible, right? Of course you would! Think of your Google My
It’s crazy to think that 10 years ago someone would find a business or service by flipping through hundreds of pages of a business directory. Categorized by the genre of the product/service, there was nothing that differentiated
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