Local SEO, or as we like to call it – the best thing to happen to a local business since the cash register – is without a doubt, a must-have in today’s digital marketing world. Think of it this way, the tallest structures in the world (Zifeng Tower, Chrysler Building, Ping An Finance Centre) are built so everyone can see them as they dominate the local air-space. The taller the buildings get, the more of an established presence they have worldwide – but have you ever heard of that small little house on the corner of 1st Ave and 5th Street?
Local SEO is organic marketing, where any work put into a business doesn’t get erased if you were to terminate the service, whereas PPC is a temporary boost to the top, because as soon as your money “runs out” you go back to the bottom of the list (in most cases). So as you can start to see, Local SEO is a long-term solution for a business. So let’s dive into the benefits.
- It’s Cost Effective
Unlike traditional “website SEO,” Local SEO has NOTHING to do with your website. It’s a common misconception as website optimization is renowned for being an expensive and painfully long process to see a return on investment (ROI). The local optimization option was introduced in 2014 when Google launched Google My Business, which is a directory for local businesses. Our team at Your Listing Expert has mastered creating local presence for companies looking to attract new business. A typical company will shell out tens of thousands of dollars to a marketing company for the traditional form of SEO, whereas local optimization is a fraction of the cost – where our experts have seen great results for thousands of clients across North America in three to six months with an all-in investment below $1,000.
- It Brings A Real Return On Investment
At YLE, we proudly service and work alongside thousands of companies across North America, bringing companies to the top three of local search results on the Google My Business directory. As per a study by Chitika Insights, 61.5 percent of consumers choose from the top three businesses when searching in the local area (17.6 percent for second and 11.4 percent for third). That’s insane – as that is all NEW business acquired through keyword discovery. So think of it this way, if you were absorbing 11.4 to 32.5 percent of new business, what percentage would you be able to convert to a paying customer? Even if your answer is one percent, you’ve already broken even on your Local SEO investment (in most cases).
- Entrenches Your Business as an Industry Leader
It is one thing to rank at the top of the local search results, but it’s an entirely different thing to attract the business once there. Being visually appealing and established is significant to attracting new business. Just think about it; if you were searching for a marketing company and you saw the results displayed in the photo below, which company would you choose if you didn’t know about any of them?
By default, customers will always look at the business that has the most ratings and best reviews as this portrays experience and shows many have worked with that business. Our team works hard to make sure we’re adding photos and visuals, live Google posts and having clients review us each month, because we know and have seen firsthand it’s all about your company’s image and identity.
So the next time you’re looking at your company’s marketing plan and brainstorming ways to attract more business, have Local SEO on the mind. Our team of professionals will rank your business within the top three in your local and surrounding area(s) without a contract within ninety days, and if we don’t, we’ll give you your money back. Don’t take our word for it; let our ratings and reviews do the talking. Contact us and join the thousands of companies who’ve experienced the power of being a top three business.