The Importance of Branding As A Small Business

Home
The Importance of Branding As A Small Business

YLE Blog December 15, 2022 0 Comments

Strong brand identities are what create a successful business from the not successful ones, and if you’re not successful, you’re out of business.

When you hear the phrase, “It’s finger lickin’ good,” what do you think about? It’s pretty crazy how a phrase can immediately evoke colours and a clear visual of a brand.

Nowadays, with social media, it is easier than ever to expose your company/store to the public.

When people are sold on a brand or have an emotional connection to it, they’re going to want to follow and share that brand with their friends and family, creating more engagement, which leads to more company interest and ultimately more sales.

Here are three key reasons why your small business needs to create a strong brand identity if you want your business to succeed.

𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐬 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧

Using a unique and professionally developed logo is a great way to introduce customers to your brand and the “face” of your company. Not only should your logo be recognizable, but it should also give the desired impression of your company, so when people see it, they instantly think about you.

Notice how our logo isn’t just a conceptual box design, but it’s actually made of the letters “Y L E,” that way anyone who sees it knows the ad or post came from us!

Your logo should be everywhere! And you shouldn’t change it often or ever because you might confuse your already loyal customers.

Logos are only one part of successful recognition; you also need a slogan that describes exactly what you’re selling but is catchy enough to resonate with consumers. It needs to describe who you are, what you offer, and how it helps customers.

The best part is, just like working out everyday, eventually you start to see serious results, as in people will start to recognize that brand or bring it up in conversation, “oh, yeah, I’ve seen that logo/brand before, that’s YLE!”

Like a workout, there are no days off if you’re looking to maximize and maintain results which is why we’ve been the go-to solution for various brands across North America to get to the next level.

𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐞𝐬 𝐲𝐨𝐮 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮𝐫 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧

You have an apple and an orange; what makes them different? Exactly.

As a small business, you need to be always promoting your unique selling point (USP) to customers because competition is intense and if you try to “follow” in the footsteps of another brand, good luck getting anywhere.

Your logo and slogan are two of the easiest ways to tell consumers who you are and what you stand for. Staying consistent with your branding is important when building a gap between you and your competitors because your customers need to know that you are sure of yourself.

No one wants to shop at a store that changes its name and logo every other week! It’s way too confusing.

Consistency is key, and you need to make sure your logo and slogan are the first things a customer will recognize when they visit your social media or see an ad!

Look at our website and our social media, look at how we use the same colour pattern, same logo, and the same headers. That shows our clients that they can trust we have a strong identity and proves we are a dominating brand.

Branding Adds Value

You’re not selling your products; you’re selling a feeling. Yes, your products are what will keep you in business financially, but no one is going to want to buy them if they don’t like you.

When you create a unique brand, you’re giving the consumer a chance to get to know who you are and why you started this business. An “about page” is extremely important because it quite literally explains why clients should support you.

Value = longevity and longevity = PROFIT!

You want to curate a client list based on similar interests, so you need to be able to appeal to your customer’s emotions.

Here’s a scenario for you:

Would you rather have a customer come in and spend $200 one-time?

Or would you rather have a customer come in once a month for ten months and spend $20?

If you went with the first one, well, we hate to break it to you, but that’s why you’re not growing the way you want to be right now.

Powerful branding equals return. The simple truth is that you need to stand out from your competitors because if you don’t, your business will not survive.

When it comes to branding – there’s no better option than our experts here at YLE. Built from the ground up, we first-hand understand what it takes to dominate your local market share and get you the exposure you deserve.