When you think about starting a new business, there are a couple of elements that will make it stand out such as a catching name, an excellent service, and incredible products but what would make you memorable in your industry is a captivating logo. Even though it seems like a small part of your company, a great logo influences how the public perceives you. It will be your first impression with your customers.

Still thinking your logo is not important? Here we have a couple of reasons that will make you change your mind:

  1. A memorable logo will attract the attention of people

Within two seconds you can make an everlasting impression on your customers. According to Design Hill, people associate a good logo with high quality, which means they would pick your business, giving it an advantage in the competitive market. This little element will give you a significant opportunity to stand out from the companies that are trying to reach your same target customers.

2. It will highlight your uniqueness

An image like an apple, a yellow “M,” and a lowercase “f” are simple symbols. However, when you think of a brand suddenly an apple turns into one of the biggest technology companies in the world, a giant “M” turns into a vast fast-food empire, and the little “f” is now one of the most popular social media platforms. When you have these iconic logos in front of you, it transmits uniqueness. It will tell your customer you are the best option for the products or services they are looking for. It turns you into a brand.

The Apple logo is a prominent icon, renowned worldwide. Image: Unsplash photo by Kristian Egelund via (unsplash.com)

3. It will determine the identity of your business

When your potential customers interact with your company for the first time, your logo will give them a clear idea of what it is about. The personality of your brand starts with your logo and the colours, symbols, and fonts will turn into the first cue you give to your customers about your services or products. With it, people will figure out the nature of your business.

4. Loyalty and familiarity are two key elements a great logo will achieve

Once your brand starts growing, loyalty is going to be a key element when it comes to keeping your current clients. According to Imagine That, an impactful logo is an element that customers can retain, allowing them to keep track of your business. Additionally, after some time people will become familiar with your logo, being able to identify your company from others in the industry. These key characteristics will help you to build trust and appreciation for your business.

5. Ownership over everything you create in the market

How would you know if a pair of tennis shoes are from Nike without its universal “swoosh”? Apart from being an iconic logo, the “swoosh” is a mark of ownership. Between various products or services, customers will be able to identify which one is yours from the logo. It is a single image that will go into your website, social media, business cards, and promotional gifts as your official signature in the industry. A logo will reflect as professionalism inside your client’s mind which will get them to trust you as well as the products and services you are offering them. Quality of your logo translates into the quality of your brand. It will assure people who don’t know anything about your business that what you are offering holds a high place in the market.

The Nike “swoosh” is an established symbol that’s recognized around the world. Image Source: Unsplash photo by Kristian Egelund via (unsplash.com)

Now there should be no doubt about the importance of your logo. That first impression will guide the path of your business defining its personality, uniqueness and differentiating yourself from other companies battling inside the same industry. In the end, your logo will be your essence.