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Whether your business is big or small, your main goal is profit, which is realized through your customers. Think about it, if people do not purchase your products or services, your business won’t survive. That is why it’s essential to attract new customers and retain the ones you currently have. To be able to accomplish this, digital marketing is going to be your best friend.

For a small business, it might seem more difficult to market since you may have a tight budget. However, marketing your business doesn’t have to be pricey. There are effective to promote your business with a small budget.

Here are some practical ideas to help you market your business:

Content Marketing

According to Lyfe Marketing, it is vital to create trust with your customers, and you need to create a positive brand reputation. Once your clientele reads your content, they will start to form an opinion about your brand. Regular content translates to a stronger relationship with your customers.

There are two primary ways to share content with your customers:

  1. Email

This is a personalized form of content where you can create brand awareness, while you convey a message to your customers. The main goal of this medium is to improve your visibility within your industry through regular communication by informing new and current clients about promotions, changes, and success stories.

Think about your two favourite clothing stores and imagine receiving an email with a customer success story from one of them. Now, which store would you choose? The one with a positive story or the one that has none?

  1. Blogging

Blogging will not only give you more visibility on Google, but will also translate into your company’s first impression with future customers. When people land on your blog, they will be able to figure out your business personality and engage with your brand.

Blogging will also separate your company from your competition; it’ll differentiate your message and educate your audience about your industry, showcasing why your company is the best in the business. If you continuously produce original and creative content, you become the “go-to” option in a competitive market.

Engaging and Networking

Engaging is all about creating a connection between your customers and your brand. According to Clarabridge, clients who have a strong bond(s) with your company develop loyalty towards it and tend to invest more. Something as simple as replying to your clients inquiries will boost your business engagement.

Engaging and networking are a couple. They need each other to work. An easier way to look at it is like a wedding engagement; you need to get engaged first before you commit to that significant other.

Once you start to network with your clients, you’ll be able to gain new customers, find opportunities for partnerships, and increase your visibility.


With promotional material, you’ll draw the attention of new customers towards your business. According to Design Hill, these giveaway products have a stronger impact when the customers can use them for a long time, such as a notepad, a calendar, or a small notebook. One promotional item can turn into months of customer engagement. You’ll get more exposure for your brand. Picture someone using your pens or bags on the street; with that free publicity you’ll increase brand recognition.

You have to be careful because the majority of the time, clients will relate the quality of your material with the quality of your company. The key to this marketing strategy is to help your business succeed by choosing unique and useful items for people to use.


In today’s modern era, customers research a brand before seeking its products or services. If two companies sell the same product, but one of them has several positive reviews, client(s) tend to choose the business with more validation.

When it comes to online marketing, one of the biggest ways to validate is through social media. Facebook, Instagram, and Twitter are the three giants when it comes to social media marketing. The primary purpose of getting more followers or likes on your post(s) is guiding people towards your business. According to Forbes, validation through social platforms can lead to improved trust and increase the interest of current and potential customers.

Google Marketing

If you want to improve your web exposure today, Google is the most effective tool that your business can use to increase its visibility. There are two ways to achieve this:

  1. Google Ads

Google Ads is Google’s Pay Per Click (PPC) service. The service allows you to instantly increase your online traffic. The more you invest, the higher you will appear, and the more clicks you’ll get. The advantage of investing in Google Ads is that your business will have visibility immediately on Google in the form of an ad at the top.  Besides the ad, people will be able to see your location, contact information, photos, and reviews.

  1. Google Local SEO

Local SEO is the organic way to market your company on Google. The Local 3 Pack is Google’s premier showcase for any business to maximize exposure. However, you won’t appear in the top 3 with money; Google determines the top 3 businesses that appear with web presence and trust. Factoring in local business directories, industry-specific directories and even national directories combined with consistent content being uploaded to the Google profile will tie into Google’s decision on who shows up in the Local 3 Pack. Local SEO is a powerful tool for your company’s long term growth as the longer you do the service (like a ripple effect), the more terms you rank for and the more web present you become.

So there you have it, the most effective ways to market your small business in today’s digital online craziness. Much like math, there’s more than one way to get to four – and it’s the same with your business, the more ways you market your business to “get to four” the more your business will grow and the more profit you’ll accumulate.

We’ve bolstered a reputation in the industry to provide effective digital marketing solutions for thousands of small businesses across Canada. Not only will we ensure the proper visibility, but we’ll mold an online reputation that showcases your business as the leader in your industry and one that will last with your brand long-term.

Click here to inquire about our full-service marketing solutions.












https://www.forbes.com/sites/jaysondemers/2015/02/19/the-importance-of-social-validation-in-online marketing/#10ec98ec364d