Google Ads vs. Google Local SEO

Marketing, or as we like to refer to it as, “the profit plan” has drastically changed over the last decade. To no surprise, the rise of mobile technology has made conducting research on businesses more convenient/on-demand, and the days of picking up your newspaper to find a restaurant or activity for the evening are long

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Importance of a Mobile Friendly Website

If you were to date back 10 years ago, the dawn of smartphones was quickly arising into the existence of human nature. As some grandparents refer to it, “how do you fit a whole computer into that little thing?” Great question. The answer? We have no idea. But what we do know is smartphones are

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The Importance of Branding

The Importance of Branding

Branding, the lovely word that separates McDonalds from A &W, or, Apple from Samsung. A little strange if you think about it as they both sell very similar products to their competitor.  The ability to create a story that’s different and project it through your logo, website, social media platforms or even the way you answer

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Why is Digital Marketing Important?

As the great Bob Dylan once said, “The times they are A-Changin’”. Welcome to the digital era. We now live in a world where the internet has engulfed how people communicate, shop, promote, and market. The traditional newspaper, TV commercials, Radio PSA’s/ads, and billboards have seen a drastic decline over the last ten years. This

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GOOGLE VS YELLOW PAGES

3.2 Billion people in the world have access to internet and mobile phones, which is almost half of the entire population on Earth. According to recent statistics it’s safe to say that Google processes 3.5 Billion searches everyday. How many times in a day do you Google something? We Google everything from places to people

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The 6 basic ways to improve SEO

Websites are created to achieve sales goals, grow a business and expand reach. However is creating a website enough? No, its not. It’s important that your website is visible to potential client and customers. Organic SEO assists in boosting your visibility and allows customers to find your business. A few tips that could facilitate visibility

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WHY BRANDING IS IMPORTANT FOR BUSINESSES?

Many small businesses often make the mistake of overlooking branding efforts because they think of themselves as a business and not a brand. So, what is branding? It goes beyond creating a logo for your business. Branding includes signs, design element, branding outreach, creation of company vision, publicizing the company using digital and other marketing

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How To Create An Effective Landing Page?

Landing page is the primary page that users land on once they click on a link for the website or an ad. Its efficiency is a big consideration factor for the users. If they don’t like the first impression of your website they are less likely to look any further. If your goal is to

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