The Importance of Branding

The Importance of Branding

Branding, the lovely word that separates McDonalds from A &W, or, Apple from Samsung. A little strange if you think about it as they both sell very similar products to their competitor.  The ability to create a story that’s different and project it through your logo, website, social media platforms or even the way you answer

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Why is Digital Marketing Important?

Why is Digital Marketing Important?

As the great Bob Dylan once said, “The times they are A-Changin’”. Welcome to the digital era. We now live in a world where the internet has engulfed how people communicate, shop, promote, and market. The traditional newspaper, TV commercials, Radio PSA’s/ads, and billboards have seen a drastic decline over the last ten years. This

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4 Key Elements of Google Ads Campaign

4 Key Elements of Google Ads Campaign

Google Ads, plays a crucial and important role for your business. It’s the quickest method for bringing a massive amount of traffic to your business in a short period of time.  What is Google Ads? Google Ads formerly known as Google AdWords, is a Pay Per Click (PPC) service and one of the top ways

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GOOGLE VS YELLOW PAGES

GOOGLE VS YELLOW PAGES

3.2 Billion people in the world have access to internet and mobile phones, which is almost half of the entire population on Earth. According to recent statistics it’s safe to say that Google processes 3.5 Billion searches everyday. How many times in a day do you Google something? We Google everything from places to people

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The 6 basic ways to improve SEO

The 6 basic ways to improve SEO

Websites are created to achieve sales goals, grow a business and expand reach. However is creating a website enough? No, its not. It’s important that your website is visible to potential client and customers. Organic SEO assists in boosting your visibility and allows customers to find your business. A few tips that could facilitate visibility

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WHY BRANDING IS IMPORTANT FOR BUSINESSES?

WHY BRANDING IS IMPORTANT FOR BUSINESSES?

Many small businesses often make the mistake of overlooking branding efforts because they think of themselves as a business and not a brand. So, what is branding? It goes beyond creating a logo for your business. Branding includes signs, design element, branding outreach, creation of company vision, publicizing the company using digital and other marketing

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Google Spent Years Studying Effective Teams. This Single Quality Contributed Most to Their Success

Google Spent Years Studying Effective Teams. This Single Quality Contributed Most to Their Success

The best companies are made up of great teams. You see, even a company full of A-players won’t succeed if those individuals don’t have the ability to work well together. That’s why not too long ago, Google set out on a quest to figure out what makes a team successful. They code-named the study Project Aristotle, a tribute to the philosopher’s

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19 Books Bill Gates and the CEOs of Microsoft, Google, PayPal, and Wal-Mart Think You Should Read

19 Books Bill Gates and the CEOs of Microsoft, Google, PayPal, and Wal-Mart Think You Should Read

What I know about successful people is this: They love to devour books to expand their minds. Bill Gates has stated that he reads about 50 books a year. Mark Zuckerberg? About 24 books a year. But the undisputed king of reading remains Warren Buffett, who spends 80 percent of his day reading. Someone once asked Buffett the key to success. He pointed to a

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