Every day, we set a target for ourselves, whether it’s making it to work on time, drinking three liters of water a day, or making it to bed at a certain hour. We do this because we have a goal we want to achieve, and to achieve that goal, we have to be consistent. What happens when you’re not consistent that’s when the results become inconsistent.
When it comes to your business and social media, consistency is important because it maintains your message to people on what makes your brand your brand – and when you post consistently on your social platforms, it shows that you’re an “active business.”
Think about it this way:
What is McDonald’s slogan? What’s their logo? What are their colours? Why do you know all of this?
It’s because, since the dawn of their existence, they’ve hammered the same message over and over and over and over again until their slogan(s), logo, colours became a part of the “norm” and regular conversation. Albeit, the fast-food giant has been around for years’ but they are a by-product of the “consistency” system.
“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.”
– Jim Rohn
Consistency Means You Are Serious
Posting consistently adds a constant voice and brand recognition. Posts will become familiar and resonate more with your audience. These factors will also create audience loyalty, and a prominent following. It also means very simply that you’re open for business.
Be Organized With Your Posts
Posting regularly is one thing, but maintaining a posting structure is a whole other thing. A content calendar will provide your social media with an aesthetically pleasing theme, and make your life much easier. When a company is unorganized with its posts, people can tell, and it tends to turn away potential customers. Your audience will obtain recognition of your brand by your posts. By planning out your posts ahead of time, you’ll avoid last-minute, unorganized posts and even any “silly” mistakes like spelling or design errors.
Law Of Averages
When it comes to acquiring new business, it’s all about the law of averages. The more someone sees the same brand, logo, catchphrase, brand video, etc. the more they start to recognize your company and the more trust they start to build. Keep your posts short and sweet to maintain the audience’s focus. Include hashtags to your posts to increase extra reach. And follow a predominant colour scheme to your posts. When you do so, your brand will obtain an organic reach of followers and start to attract other audiences.
Promoting Sales Equals More Sales
You work hard for your sales, so why not promote them? Every customer wants to see a thriving business as it brings more confidence to that person to say, “Wow, they must have a great product/service.” It’s the monkey see monkey do effect. When you promote making money in business, it usually tends to make you more money. Customers, who trust a business, will provide them with repeat sales and even better than that, refer friends, family, and colleagues to do the same.
So there you have it, posting regularly on social media is paramount to your business’s success. It’s not difficult to figure out, but it all comes down to your mindset and how badly you want to succeed. Most business owners we work with across Canada are busy and don’t have the time to put into social media. If you do have the time, chances are your business isn’t that busy and could use more social media consistency.
We work with over 2,000 small-to-large sized businesses across Canada to help achieve their business goals. Click the contact us link in the top right of our website to inquire about how we can help your business reach the next level.