Let’s say you’re in a new neighbourhood, hungry and craving pizza; what are you going to do?
Google it, obviously.
You’ll probably search “pizza” or “best pizza,” and when you do, Google Maps will show you the top 3 for that keyword first, and chances are you’re going to choose one of those, because let’s be honest, who wants the 86th best pizza place? Exactly.
Now, if you’re a business owner, that’s where you would want to be. If you show up in the top 3 results on Google Maps, you are considered one of the best in the business.
Welcome to the world of Local SEO, where, in this blog, we are going to highlight how to get you the exposure you’ve been looking for on Google and show you why it’s become an important tool to help expose you to maximize your results locally.
Now, we all know that Google is where everyone goes to search for local businesses and things in general, but did you know that 83,787 searches happen every second?! Yeah… it blew our mind too, but it also reinforces the importance of Local SEO, so let’s dive in.
The first thing you need to know is the difference between Local SEO and Website SEO; Local SEO is based around your geographical location and deals with Google Maps only (local area), where Website SEO, you guessed it, deals with your website only and ranking it globally amongst all the others in the world.
It’s simple; if you’re a local business looking to attract local customers, Local SEO is the way to go, and Google is where to do it.
Here’s why magazines like Forbes recommend Local SEO as a “must have” for any small business.
Who Doesn’t Use Google Nowadays?
Everyone uses Google. No matter where you live, what you do, what you’re looking for, Google has become a necessity in our lives. As mentioned before, Google is a GOLDMINE for local exposure if done properly.
With 3.5-billion searches every day, 100-billion searches every month, and over 2-trillion searches per year, if you’re not on Google, it’s near impossible that you will grow your small business to be the best in the industry.
Keeps Your Business Relevant
In the information-centric world of social media today, to be relevant, you have to be visible. If you don’t show up top 3 on Google, how are they supposed to know your business exists?
Just remember that when people search, it’s monkey-see-monkey-do, and yes, you may have the better brand, but Google doesn’t really care about that (it is a robot search engine after all), but it’s important you invest into your organic presence online in order to maximize sales and exposure locally.
People take action to what they see first online, and ranking top 3 on Google does just that, and when you can expose to thousands of people everyday, it’s no wonder why the clients we work with across North America love us because sales is a numbers game, the more people that see you, the more chances you get to close!
Stop spending your money on paid ads or relying on word-of-mouth and start investing in the organic presence of your business, starting with ranking top 3 on Google.
Get in touch with us to get started!