YLE Blog September 30, 2020 0 Comments

The COVID-19 pandemic has influenced every part of life, and digital marketing is no exception. Businesses need to be willing to transition to the digital world or face the possibility of permanent closure. 

Let’s take a deeper look at why, now more than ever, you need digital marketing to stay in business and succeed during these unprecedented times.

Brand Identity 
When you think of brands like Nike, McDonald’s, or Coca-Cola, you most likely know their logo, colours, and slogan by heart. But why is this?

This is because people are much more likely to remember your business if you are consistent with your branding elements, and when people see consistency, they are able to build trust, which leads to loyalty. 

For example, all of our Instagram posts utilize the same colour scheme, fonts, and logo, which are found on all of our other social platforms. This ensures that when someone views your Instagram post, that they will immediately recognize it as your brand.

Ensuring that you have a solid brand identity, both online and offline, is paramount to your digital marketing strategy. 

Social Media 
When you hear social media, you tend to think of selfies and viral videos, but when done properly, social media can be an extremely powerful digital marketing tool.

Graphic Design
We’ve all heard the saying “make a great first impression,” and with the internet being a visual medium, your first impression is your graphics!

If your graphics look outdated, dull, or even too overwhelming, people will simply scroll by. But, if your graphics are captivating, people will most likely want to learn more by reading your caption.

Having captivating graphics is one thing, but if your caption is not up to par, then there’s nothing stopping that person from moving on to the next post, which could be your competitors!

A strong caption should include content that resonates with your audience, reflects your business’s brand, and is interesting enough to engage with. 

Additionally, adding a powerful CTA (call to action) such as “shop now” or “sign up” will encourage your customers to, most importantly, take action!

When you hear the word engagement, you tend to think of the number of likes your post has, but it actually goes way beyond that. While likes are great, if you’re not able to maintain visibility, and gain new leads, then you won’t see any growth! And when there’s no growth…I think you know the answer. 

Posting on the right days, at the right time, and capturing high engagement within the first hour is essential to your business’s success, but this can be extremely time-consuming.

Check out our packages, and see for yourself the power of social media! 

Website Design
Did you know that it only takes 50 milliseconds, that’s 0.05 seconds, for a person to form an opinion about your website?

That means that within 0.05 seconds, a person will decide if they want to engage with your website or not! This is why website design is such a crucial element that is unfortunately quite often overlooked. 

Tell A Clear Story
When people visit your website, they usually are there for two reasons. First, they want to learn more about you and how you can help them, or second, they are a returning customer. 

The moment that someone visits your website, they should be able to form an idea of who you are and what services/products you provide. Otherwise, you’ll not only waste their time but also leave them with a bad impression. 

For example, when a person visits our website, they will instantly learn what makes us unique because no one should have to spend their precious time endlessly navigating through a website.

User Experience 
In addition to telling a story, your website needs to be not only functional but also provide a great user experience. 

Albeit, your website may look beautiful, but if it’s slow to load, missing links, inconsistent in design, or neglects mobile users, then you need to redesign your website.

Additionally, a well thought out and designed website can help minimize bounce rates and enhance your SEO strategy, which will not only help drive organic traffic to your website but also boost your online presence. 


Local SEO 
If all this talk about web design got you thinking, “should I revamp my website?” then you’re probably going to do the first thing that anyone would do…Google! 

Google My Business
When you search “web designers near me” or “web designers,” Google Maps will display the top 3 options that are the most relevant to your area, which is called The Local 3 Pack

This means that the top 3 web design businesses with the best local SEO will be displayed, which gives them a huge advantage against their competitors.

But how do you increase your website for local SEO?

When you optimize things like your URL, title tags, headers, meta description, and more, you will boost your local SEO.

Another great way to boost SEO is through the addition of blog posts. 

A regularly updated, high quality, and relevant blog can make a huge difference towards your local SEO as it gives you opportunities for internal linking, targeting long-tail keywords, and connecting with your users on a more personal level!

Sounds confusing? Don’t worry; our team is dedicated to helping your business get the local exposure you need. Check out our listing packages.

Overall, digital marketing is a key aspect to having a successful business, and while you may have a huge digital presence, if you are not getting the proper ROI, then it’s probably time to re-evaluate. 

Get in touch with us and let us help you take your digital marketing to the next level. 

(437) 317-4451 | info@yourlistingexpert.com | yourlistingexpert.com