Imagine you’re the owner of a local retail clothing store and a couple of blocks away someone types on Google Maps “clothing store near me.” However, on their search results, your business doesn’t show up top three or even top ten. You’re showing up on the tenth page of Google. To that customer, you don’t
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Up until January 1, 1983 (when the internet was invented) the only way a company could keep its customers informed about the latest company updates was through newspaper ads, TV commercials, constantly changing flyers on the street or announcing them over the radio. This was time-consuming and a bit costly, to say the least. The
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In this modern world, customer expectation have risen. In the 1980s people expected to find your basic information in the phonebook. Now they also want pictures, ratings, reviews all found on the world’s biggest search engine, Google. At the same time, your business growth is now measured differently. Forty years ago you’d measure your success
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Like anyone travelling to a new city, destination or a new part of town, chances are you researched local businesses in the area and read their reviews. Google reviews have become the “go-to” research tool for most people when looking for a local business. In today’s digital world, anyone with internet access can buy a
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