Businesses have went through a “tectonic shift” with the way they market over the last 10-15 years. The dramatic change was the effectiveness and impact marketing had on a company. Back then, or “before the internet.” It was routine to plaster a business on billboards, newspaper ads, radio, television and receive a decent return on
Read moreBusinesses live and die off reviews. Do you eat at a restaurant with bad reviews or a restaurant with good reviews? We’ve yet to have someone come to us and rave about the place they had a terrible experience at and say, “you have to go there”. It goes without saying positive reviews will enhance
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Branding, the lovely word that separates McDonalds from A &W, or, Apple from Samsung. A little strange if you think about it as they both sell very similar products to their competitor. The ability to create a story that’s different and project it through your logo, website, social media platforms or even the way you answer
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