Google Ads vs. Google Local SEO

Google Ads vs. Google Local SEO

Marketing, or as we like to refer to it as, “the profit plan” has drastically changed over the last decade. To no surprise, the rise of mobile technology has made conducting research on businesses more convenient/on-demand, and the days of picking up your newspaper to find a restaurant or activity for the evening are long

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Importance of a Mobile Friendly Website

Importance of a Mobile Friendly Website

If you were to date back 10 years ago, the dawn of smartphones was quickly arising into the existence of human nature. As some grandparents refer to it, “how do you fit a whole computer into that little thing?” Great question. The answer? We have no idea. But what we do know is smartphones are

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Yelp, Yellow Pages and Bing vs. The Mighty Google

Yelp, Yellow Pages and Bing vs. The Mighty Google

It’s crazy to think that 10 years ago someone would find a business or service by flipping through hundreds of pages of a business directory. Categorized by the genre of the product/service, there was nothing that differentiated businesses in terms of customer service rating or “live reviews”.  Today, it’s a little different. The emergence of

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GOOGLE VS YELLOW PAGES

GOOGLE VS YELLOW PAGES

3.2 Billion people in the world have access to internet and mobile phones, which is almost half of the entire population on Earth. According to recent statistics it’s safe to say that Google processes 3.5 Billion searches everyday. How many times in a day do you Google something? We Google everything from places to people

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The 6 basic ways to improve SEO

The 6 basic ways to improve SEO

Websites are created to achieve sales goals, grow a business and expand reach. However is creating a website enough? No, its not. It’s important that your website is visible to potential client and customers. Organic SEO assists in boosting your visibility and allows customers to find your business. A few tips that could facilitate visibility

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WHY BRANDING IS IMPORTANT FOR BUSINESSES?

WHY BRANDING IS IMPORTANT FOR BUSINESSES?

Many small businesses often make the mistake of overlooking branding efforts because they think of themselves as a business and not a brand. So, what is branding? It goes beyond creating a logo for your business. Branding includes signs, design element, branding outreach, creation of company vision, publicizing the company using digital and other marketing

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7 Reasons Why Your Business Should Invest In SEO

7 Reasons Why Your Business Should Invest In SEO

Google the term “Is SEO dead?” and what comes back in return is over 44 million references including the aptly titled article of the same name by fellow Forbes contributor Jayson DeMers. In his article DeMers shares a conversation he had with Sam McRoberts, CEO of VUDU Marketing and a widely published expert in the SEO field. When queried if

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