Bolstering Your Business on LinkedIn

Bolstering Your Business on LinkedIn

Founded in 2003, LinkedIn sets the standard for professional interaction and discovery. Although the platform didn’t have a pretty start, with very few people creating profiles initially, but through continuous integration and improvements the professional platform has amassed 590 million users as of December 6, 2018. Today, LinkedIn is renowned for its “business identity” –

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Twitter for Business

Twitter for Business

Instant. Informative. Up-to-date. Three words to describe one of the largest social media platforms to date. With 326-million active users as of January 2019 and over 400,000 new accounts being made daily, Twitter is undeniably a go-to platform to gather information locally, nationally and globally. Founders of the social site, Jack Dorsey, Evan Williams, and

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Google Ads vs. Google Local SEO

Marketing, or as we like to refer to it as, “the profit plan” has drastically changed over the last decade. To no surprise, the rise of mobile technology has made conducting research on businesses more convenient/on-demand, and the days of picking up your newspaper to find a restaurant or activity for the evening are long

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The Importance of Blogging

Blogging has quickly become one of the fastest-growing mediums for a business to update current and future clientele in a casual conversational manner. Unlike business or news articles which are a little more formal, blogs allow a company/individual to exude their personality and present a lighter side to the associated topic. Fresh content is how

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The Importance of Social Media

Businesses have went through a “tectonic shift” with the way they market over the last 10-15 years. The dramatic change was the effectiveness and impact marketing had on a company. Back then, or “before the internet.” It was routine to plaster a business on billboards, newspaper ads, radio, television and receive a decent return on

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The Importance of Reviews

Businesses live and die off reviews. Do you eat at a restaurant with bad reviews or a restaurant with good reviews? We’ve yet to have someone come to us and rave about the place they had a terrible experience at and say, “you have to go there”. It goes without saying positive reviews will enhance

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The Importance of Branding

The Importance of Branding

Branding, the lovely word that separates McDonalds from A &W, or, Apple from Samsung. A little strange if you think about it as they both sell very similar products to their competitor.  The ability to create a story that’s different and project it through your logo, website, social media platforms or even the way you answer

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