1. Ask for a review
This is something that should be communicated to all departments within your business, especially client facing roles. You’d be surprised how many businesses don’t think to ask for a review. My dentist has printouts on the walls of his examination rooms, and at the front reception desk.
2. Educate your customers on how to leave a review
Either has a printout available at your front desk or even consider creating a page or blog post on your website with instructions on how to leave a Google review. For many people, the barrier between them leaving a review or not is simply they have no idea how to do it.
3. Personalize the review experience
Getting a personal email from the owner of a business to a recent or long-time customer can make all the difference in the world. Though it may take some time to craft up unique emails, the conversion rate should be worth it.
4. Simplify the process
Connecting to point #2, keep the process of leaving a review as simple as possible. Bullet point instructions with hyperlinked text. Even copying and pasting instructions directly from Google My Business can be beneficial, as Google typically keeps their support content short and sweet.
5. Offer an incentive
While it is against review policy to solicit reviews or set up review stations, it can still be achieved. Just keep it tasteful and don’t overdo it. Occasionally offering a coupon or discount for a review, good or bad, can help keep the fresh reviews coming in. Especially if you roll it into a contest.
- 40% of consumers form an opinion by reading one to three reviews, vs. 29% in 2014
- 26% of consumers say it’s important that a local business responds to its reviews
- 88% trust reviews as much as personal recommendations, vs. 83% in 2014
- 23% will visit the business premises directly after reading positive reviews
- 95% of consumers suspect censorship or faked reviews when they don’t see bad scores