The Importance of Branding

The Importance of Branding

Branding, the lovely word that separates McDonalds from A &W, or, Apple from Samsung. A little strange if you think about it as they both sell very similar products to their competitor.  The ability to create a story that’s different and project it through your logo, website, social media platforms or even the way you answer

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WHY BRANDING IS IMPORTANT FOR BUSINESSES?

WHY BRANDING IS IMPORTANT FOR BUSINESSES?

Many small businesses often make the mistake of overlooking branding efforts because they think of themselves as a business and not a brand. So, what is branding? It goes beyond creating a logo for your business. Branding includes signs, design element, branding outreach, creation of company vision, publicizing the company using digital and other marketing

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10 Social Media Marketing Tips for Businesses

10 Social Media Marketing Tips for Businesses

1. Start with a plan Just like a business needs a business plan, your social media actions need to be informed by a carefully crafted strategy. As we establish in our six-step guide to creating a social media marketing plan you must: Set social media goals and objectives. It’s important to go beyond vanity metrics such as

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