Marketing, or as we like to refer to it as, “the profit plan” has drastically changed over the last decade. To no surprise, the rise of mobile technology has made conducting research on businesses more convenient/on-demand, and
If you were to date back 10 years ago, the dawn of smartphones was quickly arising into the existence of human nature. As some grandparents refer to it, “how do you fit a whole computer into that
As the great Bob Dylan once said, “The times they are A-Changin’”. Welcome to the digital era. We now live in a world where the internet has engulfed how people communicate, shop, promote, and market. The traditional
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