Google Ads vs. Google Local SEO

Marketing, or as we like to refer to it as, “the profit plan” has drastically changed over the last decade. To no surprise, the rise of mobile technology has made conducting research on businesses more convenient/on-demand, and the days of picking up your newspaper to find a restaurant or activity for the evening are long

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Importance of a Mobile Friendly Website

If you were to date back 10 years ago, the dawn of smartphones was quickly arising into the existence of human nature. As some grandparents refer to it, “how do you fit a whole computer into that little thing?” Great question. The answer? We have no idea. But what we do know is smartphones are

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Why is Digital Marketing Important?

As the great Bob Dylan once said, “The times they are A-Changin’”. Welcome to the digital era. We now live in a world where the internet has engulfed how people communicate, shop, promote, and market. The traditional newspaper, TV commercials, Radio PSA’s/ads, and billboards have seen a drastic decline over the last ten years. This

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The 6 basic ways to improve SEO

Websites are created to achieve sales goals, grow a business and expand reach. However is creating a website enough? No, its not. It’s important that your website is visible to potential client and customers. Organic SEO assists in boosting your visibility and allows customers to find your business. A few tips that could facilitate visibility

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10 Tips to Improve Your Sales Performance

JOHN H. DEAN- Author The sales profession moves faster than ever today. In the blink of an eye, new competitors emerge, products similar to yours are released, and before you know it, it’s a race to the bottom. No matter what industry you’re in, what worked well a few years ago isn’t good enough today.

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how-to-create-a-social-media-marketing-plan

10 Social Media Marketing Tips for Businesses

1. Start with a plan Just like a business needs a business plan, your social media actions need to be informed by a carefully crafted strategy. As we establish in our six-step guide to creating a social media marketing plan you must: Set social media goals and objectives. It’s important to go beyond vanity metrics such as

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