Google Ads vs. Google Local SEO

Marketing, or as we like to refer to it as, “the profit plan” has drastically changed over the last decade. To no surprise, the rise of mobile technology has made conducting research on businesses more convenient/on-demand, and the days of picking up your newspaper to find a restaurant or activity for the evening are long

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Yelp, Yellow Pages and Bing vs. The Mighty Google

It’s crazy to think that 10 years ago someone would find a business or service by flipping through hundreds of pages of a business directory. Categorized by the genre of the product/service, there was nothing that differentiated businesses in terms of customer service rating or “live reviews”.  Today, it’s a little different. The emergence of

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