It’s crazy to think that 10 years ago someone would find a business or service by flipping through hundreds of pages of a business directory. Categorized by the genre of the product/service, there was nothing that differentiated
Branding, the lovely word that separates McDonalds from A &W, or, Apple from Samsung. A little strange if you think about it as they both sell very similar products to their competitor. The ability to create a
As the great Bob Dylan once said, “The times they are A-Changin’”. Welcome to the digital era. We now live in a world where the internet has engulfed how people communicate, shop, promote, and market. The traditional