The Importance of Reviews

The Importance of Reviews

Businesses live and die off reviews. Do you eat at a restaurant with bad reviews or a restaurant with good reviews? We’ve yet to have someone come to us and rave about the place they had a terrible experience at and say, “you have to go there”. It goes without saying positive reviews will enhance

Read more
The Importance of Branding

The Importance of Branding

Branding, the lovely word that separates McDonalds from A &W, or, Apple from Samsung. A little strange if you think about it as they both sell very similar products to their competitor.  The ability to create a story that’s different and project it through your logo, website, social media platforms or even the way you answer

Read more
Why is Digital Marketing Important?

Why is Digital Marketing Important?

As the great Bob Dylan once said, “The times they are A-Changin’”. Welcome to the digital era. We now live in a world where the internet has engulfed how people communicate, shop, promote, and market. The traditional newspaper, TV commercials, Radio PSA’s/ads, and billboards have seen a drastic decline over the last ten years. This

Read more
WHY BRANDING IS IMPORTANT FOR BUSINESSES?

WHY BRANDING IS IMPORTANT FOR BUSINESSES?

Many small businesses often make the mistake of overlooking branding efforts because they think of themselves as a business and not a brand. So, what is branding? It goes beyond creating a logo for your business. Branding includes signs, design element, branding outreach, creation of company vision, publicizing the company using digital and other marketing

Read more