The Importance of Social Media

The Importance of Social Media

Businesses have went through a “tectonic shift” with the way they market over the last 10-15 years. The dramatic change was the effectiveness and impact marketing had on a company. Back then, or “before the internet.” It was routine to plaster a business on billboards, newspaper ads, radio, television and receive a decent return on

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The Importance of Branding

The Importance of Branding

Branding, the lovely word that separates McDonalds from A &W, or, Apple from Samsung. A little strange if you think about it as they both sell very similar products to their competitor.  The ability to create a story that’s different and project it through your logo, website, social media platforms or even the way you answer

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Why is Digital Marketing Important?

Why is Digital Marketing Important?

As the great Bob Dylan once said, “The times they are A-Changin’”. Welcome to the digital era. We now live in a world where the internet has engulfed how people communicate, shop, promote, and market. The traditional newspaper, TV commercials, Radio PSA’s/ads, and billboards have seen a drastic decline over the last ten years. This

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4 Key Elements of Google Ads Campaign

4 Key Elements of Google Ads Campaign

Google Ads, plays a crucial and important role for your business. It’s the quickest method for bringing a massive amount of traffic to your business in a short period of time.  What is Google Ads? Google Ads formerly known as Google AdWords, is a Pay Per Click (PPC) service and one of the top ways

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How To Create An Effective Landing Page?

How To Create An Effective Landing Page?

Landing page is the primary page that users land on once they click on a link for the website or an ad. Its efficiency is a big consideration factor for the users. If they don’t like the first impression of your website they are less likely to look any further. If your goal is to

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Your Listing Expert – Google’s Local 3 Pack

Your Listing Expert – Google’s Local 3 Pack

The Google My Business Directory is a great place for a business to be introduced to and recognized by Google. Your business will be discovered in the right place for potential customers since you are able to select the categories you want your business to be found for. In recent times people are becoming increasingly

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7 Reasons Why Your Business Should Invest In SEO

7 Reasons Why Your Business Should Invest In SEO

Google the term “Is SEO dead?” and what comes back in return is over 44 million references including the aptly titled article of the same name by fellow Forbes contributor Jayson DeMers. In his article DeMers shares a conversation he had with Sam McRoberts, CEO of VUDU Marketing and a widely published expert in the SEO field. When queried if

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