Imagine you’re the owner of a local retail clothing store and a couple of blocks away someone types on Google Maps “clothing store near me.” However, on their search results, your business doesn’t show up top three or even top ten. You’re showing up on the tenth page of Google. To that customer, you don’t
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Up until January 1, 1983 (when the internet was invented) the only way a company could keep its customers informed about the latest company updates was through newspaper ads, TV commercials, constantly changing flyers on the street or announcing them over the radio. This was time-consuming and a bit costly, to say the least. The
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In this modern world, customer expectation have risen. In the 1980s people expected to find your basic information in the phonebook. Now they also want pictures, ratings, reviews all found on the world’s biggest search engine, Google. At the same time, your business growth is now measured differently. Forty years ago you’d measure your success
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Like anyone travelling to a new city, destination or a new part of town, chances are you researched local businesses in the area and read their reviews. Google reviews have become the “go-to” research tool for most people when looking for a local business. In today’s digital world, anyone with internet access can buy a
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One of the most exciting parts of being a business owner is showcasing your uniqueness for the world to see. Love or hate the Kardashians, but their unique/personalized brand “Keeping up with the Kardashians” has sold itself to millions of people across the world. The show is as much of a business as any, and
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The first phone book was published in 1878 in New Haven. It was a means to find the names and numbers of everyone in Connecticut. During the years following, every city had its own phone book, which led to it becoming the leading directory all over the world. Fast forward to the twenty-first century; things
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When you’re scrolling through your Instagram newsfeed and suddenly a photo of your favourite celebrity pops up, you may decide to check out their profile. Most of the time, you’ll see a little blue checkmark beside their Instagram name, which means you have landed on the right profile, not on a fan page or fake
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Remember that time in high school when your professor decided it was time for a group project and how throughout its development, you noticed there are different roles each person fills inside the group. When you work inside a company, the same thing happens; it is like an infinite team project, where different team players
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What does it mean to be a forward-thinking brand? Next time you’re walking around the mall, think about it; you see two clothing stores, the first one looks elegant, bright, change rooms are big with 360° mirrors, the employees are friendly, and they’re receiving customers at the door. While the second one has similar products,
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Ask yourself; what were the last five flyers, posters, or billboards that you saw walking to work? Chances are you probably don’t remember because there are literally thousands scattered everywhere and nowadays people walk with their heads pointing down towards their phone, completely missing the physical objects which surround them. Another question; when was the
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More than twenty years ago, Justin Hall, an undergraduate college student, created a website to publish his written work and some pictures. Hall started the website (www.links.net) as something personal then turned it into the first blog site in history. And for a couple of years, “blogging” was considered an online journal where people showcased
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Remember that time you went to a new clothing store, and the employee’s on shift were helping you try on different outfits and complimenting you saying, “That looks amazing”? Then ten minutes later you’re leaving the store with a big smile on your face and a shopping bag full of clothes. Sound familiar? That is
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