It’s crazy to think that 10 years ago someone would find a business or service by flipping through hundreds of pages of a business directory. Categorized by the genre of the product/service, there was nothing that differentiated businesses in terms of customer service rating or “live reviews”. Today, it’s a little different. The emergence of
Read moreBlogging has quickly become one of the fastest-growing mediums for a business to update current and future clientele in a casual conversational manner. Unlike business or news articles which are a little more formal, blogs allow a company/individual to exude their personality and present a lighter side to the associated topic. Fresh content is how
Read moreBusinesses have went through a “tectonic shift” with the way they market over the last 10-15 years. The dramatic change was the effectiveness and impact marketing had on a company. Back then, or “before the internet.” It was routine to plaster a business on billboards, newspaper ads, radio, television and receive a decent return on
Read moreBusinesses live and die off reviews. Do you eat at a restaurant with bad reviews or a restaurant with good reviews? We’ve yet to have someone come to us and rave about the place they had a terrible experience at and say, “you have to go there”. It goes without saying positive reviews will enhance
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Branding, the lovely word that separates McDonalds from A &W, or, Apple from Samsung. A little strange if you think about it as they both sell very similar products to their competitor. The ability to create a story that’s different and project it through your logo, website, social media platforms or even the way you answer
Read moreAs the great Bob Dylan once said, “The times they are A-Changin’”. Welcome to the digital era. We now live in a world where the internet has engulfed how people communicate, shop, promote, and market. The traditional newspaper, TV commercials, Radio PSA’s/ads, and billboards have seen a drastic decline over the last ten years. This
Read moreGoogle Ads, plays a crucial and important role for your business. It’s the quickest method for bringing a massive amount of traffic to your business in a short period of time. What is Google Ads? Google Ads formerly known as Google AdWords, is a Pay Per Click (PPC) service and one of the top ways
Read moreIf you want your business to be successful, it’s important to have a great marketing strategy first. There are so many different forms of marketing, so it’s difficult to determine which one will work best for your business. With the world going digital, the reality is that you should accept this change and tailor
Read more3.2 Billion people in the world have access to internet and mobile phones, which is almost half of the entire population on Earth. According to recent statistics it’s safe to say that Google processes 3.5 Billion searches everyday. How many times in a day do you Google something? We Google everything from places to people
Read moreWebsites are created to achieve sales goals, grow a business and expand reach. However is creating a website enough? No, its not. It’s important that your website is visible to potential client and customers. Organic SEO assists in boosting your visibility and allows customers to find your business. A few tips that could facilitate visibility
Read moreMany small businesses often make the mistake of overlooking branding efforts because they think of themselves as a business and not a brand. So, what is branding? It goes beyond creating a logo for your business. Branding includes signs, design element, branding outreach, creation of company vision, publicizing the company using digital and other marketing
Read moreSEARCH Google responds to 3.5 billion searches daily The search engine industry is worth $65 billion. (2016) 91% of google users use search. 75% of users never scroll past the first page of search results. Search is the number #1 driver to content sites Content marketing trends lead to a 2000% increase in blog traffic
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