When it comes to your business, your customers are the end all be all of everything your brand stands for. Without them, your brand doesn’t exist or flourish as it could. So it begs the question, how do you keep them coming back, buying more and having them bring new business through referrals? There are
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Twenty years ago if you uttered the words “smartphone” or “mobile phone” people would have looked as if they were seeing an algebra equation for the first time. Albeit the popularity of mobile devices became more prevalent in the early 2000s, but they were still in the early stages of the “NASA-like” cordless brick phones
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Local SEO, or as we like to call it – the best thing to happen to a local business since the cash register – is without a doubt, a must-have in today’s digital marketing world. Think of it this way, the tallest structures in the world (Zifeng Tower, Chrysler Building, Ping An Finance Centre) are
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Founded in 2003, LinkedIn sets the standard for professional interaction and discovery. Although the platform didn’t have a pretty start, with very few people creating profiles initially, but through continuous integration and improvements the professional platform has amassed 590 million users as of December 6, 2018. Today, LinkedIn is renowned for its “business identity” –
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Instant. Informative. Up-to-date. Three words to describe one of the largest social media platforms to date. With 326-million active users as of January 2019 and over 400,000 new accounts being made daily, Twitter is undeniably a go-to platform to gather information locally, nationally and globally. Founders of the social site, Jack Dorsey, Evan Williams, and
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October 6, 2010, was a revolutionary day for the Internet, Social Media and the way businesses market. Founders of Instagram, Kevin Systrom and Mike Krieger were on a mission to create a mobile application truly unique to photo-sharing. Nine years later, the “beta” app that was originally named Burbn has amassed 1 billion active monthly
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When Facebook was started in 2004 by Mark Zuckerberg the original purpose was to engage Harvard, Columbia, Stanford and Yale students – 15 years later, it’s quite obvious the social platform is a lot more than that. As of January 2018, the social network had 2.2-billion active users. To put that number into perspective, that’s
Read moreIf you went out and bought a lottery ticket today, then saw you had the winning number, you would probably claim that ticket as soon as possible, right? Of course you would! Think of your Google My Business listing as your winning lottery ticket in business, the sooner you claim it as your own then
Read moreMarketing, or as we like to refer to it as, “the profit plan” has drastically changed over the last decade. To no surprise, the rise of mobile technology has made conducting research on businesses more convenient/on-demand, and the days of picking up your newspaper to find a restaurant or activity for the evening are long
Read moreIf you were to date back 10 years ago, the dawn of smartphones was quickly arising into the existence of human nature. As some grandparents refer to it, “how do you fit a whole computer into that little thing?” Great question. The answer? We have no idea. But what we do know is smartphones are
Read moreIt’s crazy to think that 10 years ago someone would find a business or service by flipping through hundreds of pages of a business directory. Categorized by the genre of the product/service, there was nothing that differentiated businesses in terms of customer service rating or “live reviews”. Today, it’s a little different. The emergence of
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