If you want your business to be successful, it’s important to have a great marketing strategy first. There are so many different forms of marketing, so it’s difficult to determine which one will work best for your business.
With the world going digital, the reality is that you should accept this change and tailor your business to fit this new era. Many companies are still reluctant on this idea, but traditional marketing, such as billboards, fliers, commercial adverts, are truly being overruled by online marketing! This is new the direction for all businesses when considering their marketing strategy!
Still don’t believe us? Here are some reasons why you should consider investing in digital marketing:
- The internet is always expanding.
The average adult typically spends around 6 hours a day on the internet. This figure will, undoubtedly, increase exponentially year after year. With more users going online every day, it’s important to grow your business along with the digital world to increase your company’s exposure. Be where your customers are.
- Gives customers easy access to your business from any location.
The internet has changed how we live our lives. In today’s digital age, most people turn to the internet to find whatever they’re looking for, whether it be a restaurant, service or business. To put it into perspective, 78% of local mobile searches result in an online or offline purchase – this shows that most people research a business before visiting their store! By having an online presence, it allows customers to find your business wherever and whenever it is most convenient for them – at school, at the office, on route to a location and more.
- Your website acts as a permanent salesperson.
By having a professionally designed, informative, and user-friendly website, customers can learn about your products and services at any hour of the day. It’s reported that 56% of mobile searches are from customers looking to find information about your company. When your employees aren’t available to answer questions about pricing, business hours or product features, this is where having a strong online presence becomes crucial for your company. Your website is expected to provide customers with all necessary information. If not, you will risk losing your customers to a competitor – let’s avoid that.
- Easier to monitor marketing results.
When it comes to determining your ROI, digital marketing tools are more precise, faster, and easier to monitor than traditional marketing. Digital tools, such as social media insights or website conversion, use metrics that monitor the behaviour of consumers – either on websites or other engaging platforms – to determine the effectiveness of a digital marketing strategy.
- Easier to engage with your customers.
With the internet being an interactive platform, especially through social media, it’s easy to find opportunities to engage with your customers. By building relationships with your customers, you can gain a better understanding of the products and/or services that they are looking for. With your customers being the most important critics, it’s important to create a platform where they can express their opinions to better your business.
- Customer expectations have changed which will determine your company’s reputation.
It’s considered as a huge disadvantage if a business does not have any online platform. Customers are more likely select your company if they can verify your brand. A bad impression will be left on your company if a customer were to research you and find that you have no online presence. This is especially important for the younger demographics, such as millennials, as this is how they judge the trustworthiness and legitimacy of a company. If you want to develop a relationship with your consumers, it would be wise to build your web presence first.
It’s inarguable that investing in digital marketing will leverage your company’s growth. This is because the internet has changed the marketing demands and needs of all businesses. By implementing digital strategies that are convenient and attractive to your customers, you will be sure to increase your company’s online and offline reputation, which will, in turn, help your business become more reputable, expand, and grow. It’s time to start thinking about where your customers are, how to brand your company online, and how to engage your customers beyond the traditional ways.