Google Ads, plays a crucial and important role for your business. It’s the quickest method for bringing a massive amount of traffic to your business in a short period of time.
What is Google Ads? Google Ads formerly known as Google AdWords, is a Pay Per Click (PPC) service and one of the top ways to market your business through online advertising. Though it’s Google’s largest online advertising platform, it’s also the most challenging platform in terms of monitoring the success of your company or business online. In 2013 Google averaged over 4 million searches every single minute. Every single one of these searches were regarding a desire, need, or problem someone wants to solve. 41% of clicks go to the top-3 paid ads on the search results page, therefore it’s a big opportunity for you if you can help even a tiny fraction of those people. The tricky thing about Google Ads, is if you do it right, it could transform your business, but if done wrong, you could spend thousands and get absolutely nothing in return.
So what does it all mean?
Let’s breakdown key elements of a Google Ads campaign.
Google Ads is largely focused on keywords. Keywords are direct associations of what people search; In turn of a search for that keyword, Google recognizes it, then determines the relevancy and quality. Having 15-30 keywords in one Google Ads Campaign will help you generate 65% of clicks and increase conversion rates. While putting together your keywords, research on positive & negative keywords will be essential so you can control where your ads are displayed. Keywords will ultimately increase your audience, reduce unnecessary costs and improve your ROI. If ever in a rut, you can always look to the Google Keyword Planner to help you decide which keywords to use.
Targeting Audience and Locations
Using paid advertisements online provides a great opportunity to reach your targeted audiences within given locations. With keywords in search ads, you are targeting people who are actively looking for your service(s) in a certain location (location targeting) and/or searching at a specific time. 36% of searches on Google are associated with location, that’s why it’s crucial the right customers find your business in the right location, not the other way around.
When your ad is found on Google, then clicked on, it will get redirected to a page, specific to that user. These pages are called landing pages. 48% of marketers build a new landing page for each marketing campaign. The reason? You don’t want to just set your homepage as the page they land on. Instead, for every campaign you run, you create new landing pages. The more landing pages you create, the more you will target potential customers.
Call to action
It’s amazing what a good Call to Action (CTA) can do for your ad on Google. In order to get users to click, you need compelling “stand-out” CTAs on your ads. CTA’s are designed to guide your customers to relevant pages you want them to go to; such as visiting your website, signing up for your online newsletter, or simply filling out their information on your website. It’s a proven fact that without CTA’s, clicks decrease by 83%, which in turn means losing money. CTAs work when they are not complicated; they need to be clearly defined and easily identifiable to ensure the viewer will click on it.
Google Ads is an extremely popular PPC advertising platform for businesses of all sizes. Amongst many of their features, some of the key elements allow you to target your desired audience based on location, time, and keywords. Once your audience has been attracted through keywords, strong CTA’s will lead to more customers for your business.
Thinking about getting Google Ads started? Call our experts today!