This year has been a learning year for many business owners, figuring out how the heck to maintain their stream of business even with restrictions in place. The answer? Online marketing. Now that may seem pretty straightforward, but given the influx of competition, it’s now become a whole other thing to actually make money from
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Let’s cut right to the chase; if your business plan doesn’t include social media, you are behind and probably won’t survive 2021. Period. The good news is, there’s still time for you to take your business to the next level and earn more money. Social media is more than just a place for connecting with
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The COVID-19 pandemic has influenced every part of life, and digital marketing is no exception. Businesses need to be willing to transition to the digital world or face the possibility of permanent closure. Let’s take a deeper look at why, now more than ever, you need digital marketing to stay in business and succeed during
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Admit it; you probably have opened a social media app just to avoid making eye contact with someone, let alone talking to them. Although we may not be able to share our favourite performances live at a concert or post a picture of that delicious burger before it devours in your mouth in a matter
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There’s a small family-owned café, a business that has been a staple in the community for years. They open at seven o’clock every morning, excited to see some new faces and old. The employees always ask how you’re doing, and will always have your order ready before you arrive. Their fresh baked goods are the
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When you hear the word SEO, what do you think of? Your website? Backlinks? The acronym for “Search Engine Optimization” derived its official launch in 1997, where it was a revolutionary way to have your website/landing page show up on a search engine. This is what most people now refer to as ORGANIC/WEBSITE SEO. Fast-track
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When it comes to Google My Business (GMB), it’s a no-brainer of its importance for a small business to get new customers – but is your profile deterring business or attracting business right now? Google My Business is relied upon because it’s the “truth” about your company/brand. In this blog, we’re going to highlight five
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Paid ads seem like a good idea; pay money to have your ads seen by people. Simple enough, right? On paper, it may seem so, but in reality, there isn’t a guarantee that people will find your ads compelling enough to become your customers. In fact, it may seem obnoxious or invasive to the people
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It goes without a doubt that content marketing is one of the best and most effective ways to stimulate a consumer’s interest in your brand in today’s digital era. Many view content marketing as a tool utilized through social networks like Facebook and Twitter, but if you didn’t know, it dates all the way back
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Welcome to 2020: a new year, a new decade, and an era for digital marketing to continue its dominance. We live in a day and age where nothing is really printed anymore; it’s all about online sharing of videos, photos, content, and visuals through multiple mediums. The graph below should explain it. With a worldwide projection
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When you think about social media, there are probably a few things that come to mind; friends, family, memes, celebrities, and local retail businesses. Back in 1997 when “social media” became a thing, it was nowhere near what it is today, and I’m sure if you were to ask someone from that era about a
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As Helen Keller once said, “Alone we can do so little; together we can do so much.” Her eloquent words speak volumes to how teamwork can improve ideas, goals, and businesses, which is what your account manager can do for you when it comes to social media. They’re your ultimate sidekick – much like what
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