Building a Successful Marketing Strategy

Building a Successful Marketing Strategy

Ask yourself; what were the last five flyers, posters, or billboards that you saw walking to work? Chances are you probably don’t remember because there are literally thousands scattered everywhere and nowadays people walk with their heads pointing down towards their phone, completely missing the physical objects which surround them. Another question; when was the

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The Importance of Blogging

The Importance of Blogging

More than twenty years ago, Justin Hall, an undergraduate college student, created a website to publish his written work and some pictures. Hall started the website (www.links.net) as something personal then turned it into the first blog site in history. And for a couple of years, “blogging” was considered an online journal where people showcased

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5 Ways to Retain Your Clients Long-Term

5 Ways to Retain Your Clients Long-Term

Remember that time you went to a new clothing store, and the employee’s on shift were helping you try on different outfits and complimenting you saying, “That looks amazing”?  Then ten minutes later you’re leaving the store with a big smile on your face and a shopping bag full of clothes. Sound familiar? That is

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Owning Call-To-Actions for Your Business

Owning Call-To-Actions for Your Business

When you’re online shopping or just browsing from site to site, you’ll be in engulfed in the world of Call to Action (CTA’s) and exposed to “Buy Now,” “Sign up” and “Subscribe” buttons everywhere you turn. The reason? Businesses need customers to survive! CTA’s are an essential element to increasing profitability for a business since

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Importance of Mastering the Hashtag Game

Importance of Mastering the Hashtag Game

If you were to go up to your grandpa or grandma and ask, “what does # mean?” they would probably tell you it’s called the number sign or pound sign and if anyone disagreed, you’d probably have them chasing you with the slipper. Now for any millennial reading this, you’re probably thinking “what the &%$@…

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The Importance of a Captivating Logo

The Importance of a Captivating Logo

When you think about starting a new business, there are a couple of elements that will make it stand out such as a catching name, an excellent service, and incredible products but what would make you memorable in your industry is a captivating logo. Even though it seems like a small part of your company,

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Mobile Marketing for Your Business

Mobile Marketing for Your Business

Twenty years ago if you uttered the words “smartphone” or “mobile phone” people would have looked as if they were seeing an algebra equation for the first time. Albeit the popularity of mobile devices became more prevalent in the early 2000s, but they were still in the early stages of the “NASA-like” cordless brick phones

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