Yearly Archives: 2019

Throwing it back to the good ol’ days when you were in high school or any sort of educational system. Remember those report cards you used to receive? While at the time it was the piece of paper you might have been afraid to show your parents if not every subject was an A+, but

Imagine you’re the owner of a local retail clothing store and a couple of blocks away someone types on Google Maps “clothing store near me.” However, on their search results, your business doesn’t show up top three or even top ten. You’re showing up on the tenth page of Google. To that customer, you don’t

In this modern world, customer expectation have risen. In the 1980s people expected to find your basic information in the phonebook. Now they also want pictures, ratings, reviews all found on the world’s biggest search engine, Google. At the same time, your business growth is now measured differently. Forty years ago you’d measure your success

One of the most exciting parts of being a business owner is showcasing your uniqueness for the world to see. Love or hate the Kardashians, but their unique/personalized brand “Keeping up with the Kardashians” has sold itself to millions of people across the world. The show is as much of a business as any, and

When you’re scrolling through your Instagram newsfeed and suddenly a photo of your favourite celebrity pops up, you may decide to check out their profile. Most of the time, you’ll see a little blue checkmark beside their Instagram name, which means you have landed on the right profile, not on a fan page or fake

What does it mean to be a forward-thinking brand? Next time you’re walking around the mall, think about it; you see two clothing stores, the first one looks elegant, bright, change rooms are big with 360° mirrors, the employees are friendly, and they’re receiving customers at the door. While the second one has similar products,