15 Incredible SEO Stats That Every Marketer Should Know

15 Incredible SEO Stats That Every Marketer Should Know

SEARCH

  1. Google responds to 3.5 billion searches daily
  2. The search engine industry is worth $65 billion. (2016)
  3. 91% of google users use search.
  4. 75% of users never scroll past the first page of search results.
  5. Search is the number #1 driver to content sites
  6. Content marketing trends lead to a 2000% increase in blog traffic

Read : Top 3 Tips To Improve Your Google My Business Page

SEO

  1. 57% of B2B marketers say that SEO generates more leads than any other marketing initiative
  2. Leads from search engines have a 14.6% close rate
  3. 56% of mobile searches are from users seeking local information such as business hours, directions and a physical address.
  4. 71% of the users who perform a local search visit a store within the 5 mile radius.
  5. 78% of location-based mobile searches result in an offline purchase
  6. 85% of retailers surveyed claimed search marketing was the most effective customer acquisition tactic.

Read : Top 3 reasons why Local SEO is important for you

PAID

  1. On an average, 41% of clicks go to the top 3 paid ads on the search results page
  2. The average click through rate for an ad in the first position is 7.94%. An average click through rate is 2%.
  3. Paid search advertising expenditure touched $92.4 billion in 2017

SEO can be a game changing tactic for your business. If you have an online presence, your visibility is extremely important for your business to grow. The statistics above just go on to re-emphasize how Search, Paid search and SEO can help your potential clients and customers find you online and help you get ahead of your competition.

Read : 7 Reasons Why Your Business Should Invest In SEO